How to Make a Floral Brochure in Illustrator
Flowers are gifts from nature, and they are great design elements, too. According to research, there are around 400,000 types of flowering plants around the world. So, if you like to incorporate them into your brochure design, feel free to do so. But if you need help with making floral brochures in Adobe Illustrator, here are some tips that we can give you.
1. Choose a Color Palette
To begin, you have to decide on a color palette. Remember, colors can affect the mood or atmosphere of your simple brochure. Choose colors that blend and complement well with each other so that your brochure will look beautiful.
2. Add Relevant Information
Put relevant information depending on the kind of brochure that you're making. If you're advertising something, be sure to add details about it. For example, an educational brochure should contain details about the school, staff, and facilities.
3. Use Multiple but Readable Fonts
Don't just settle with one typography on your modern brochures, you can pick more as long as you don't go beyond three. This is to make your brochure more artistic and engaging. Also, be sure to choose fonts that are readable and presentable.
4. Add Floral Graphics
Highlight the beauty of your advertising brochure by adding floral-inspired design elements into it. As mentioned earlier, there are thousands of types of flowers in the world, use whatever suits you or fits the theme of the event.
5. Add White Space
To keep your business brochure's neatness and readability, you need to add white space. White space helps put emphasis on every element and also makes the brochure's layout easier on the eyes.
What Makes a Great Brochure?
A great brochure is something that gets the attention of people. It is attractive and can draw the target market towards it. Also, a great brochure has a well-organized content. At the end of the day, this brochure should accomplish its goals.
What Is the Purpose of a Brochure?
Brochures are one of the tools that businesses use to reach their clients. These are used to advertise the company's products and services. Brochures are cost-friendly and easy to print, making them the ideal tools for persuading, informing, and educating people about the business.
What Is the Difference Between Brochures and Flyers?
While both are marketing materials that businesses and organizations use for advertising purposes, there are differences between the two in terms of design and content. Brochures are folded materials that hold information while flyers are single sheets of printed paper. Brochures elaborate on the business' background and product features while flyers provide only a list of these products.
What Is the Difference Between Brochures and Catalogs?
A brochure contains a company's highlighted products or services. On the other hand, a catalog is a document consisting of the company's services or products listed in an orderly manner.
What Are the Other Types of Brochures?
Aside from bifold and trifold, the following are the other common types of brochures:
- Gatefold brochure
- Roll fold brochure
- Z-fold brochure
- Accordion fold brochure