What is a Flyer?
A flyer is another form of infographics that companies use for marketing their products and services. Usually, flyers come in 8.5 inches by 11 inches paper size with enough details and designs to catch a potential client's attention.
How to Make a Creative Flyer?
Research says that people can remember 65% of the information presented in prominent visuals than verbally introduced. That is why most companies and event organizers need their marketing flyers to be eye-catching, and at the same time informative. Check out these simple steps on how to make a professionally written and well-designed flyers.
1. Come Up With a Catchy Headline
Having a catchy headline on your flyers would surely help your target market to remember your event or business. You only have a few moments to catch your audience's attention—that is why you need to place them in bold and large font size to highlight it. These headlines are also part of your market branding, making you stand out even more in the industry. You can make your headline during your market planning with your team.
2. Prepare your Flyer Content
Make sure you delivered your message in a clear and precise manner. Flyers usually contain pieces of information that will help your clients understand the type of event or business you are doing. What services do you offer? Do you want to inform the public about a product sale? Are you planning to make a concert or party flyers? Placing your service benefits will also encourage your clients to join or make a purchase since they are mostly up for something that highly benefits them.
3. Use High-Quality Photos
Believe it or not, potential audiences are more attracted to flyers that contain photos relevant to your event or business. A study about human brain processing was conducted to prove that people like things with images more than texts and when photos are processed 60,000 times faster. As you have noticed, most advertising flyers have pictures of the product or service they offer to lure your clients more.
4. Design a Layout for the Flyers
Now for designing your promotional flyers, you must incorporate the theme to your business. To make it more easy for you, use creative flyer templates available on this website. These designed templates are quick to customize and already has the content you need for a flyer. Just fill in the essential details you need like the business logo, address, contact details, and other vital information. You can personalize the flyer layouts in any device you have. There are various flyer designs you can choose—whether for sports, concerts, business, sales, and others.
5. Print and Share your Flyers
After finalizing your event flyer designs, you can now proceed to print. Since the templates you have downloaded are printable, you only need to find high-quality paper to make it look more professional and presentable after printing. You can have your flyers either distributed or posted online via social media to reach a vast audience.