How to Make a Holiday Flyer in Adobe Photoshop
Everyone would agree that holidays are indeed special since they serve to commemorate certain traditions and practices. Depending on the culture and religion, people have their own set of holidays, although there are also holidays that are being celebrated across different cultures such as Mother's Day, Father's Day, and Christmas, to name a few. If you're planning on distributing flyers to promote a holiday event, simply follow the steps below to successfully make one.
1. Meticulous Planning Makes for a Successful Event
Putting together an event is quite a daunting task indeed, but the tediousness of the activity can be compensated with excellent results if you plan ahead of time. There are several things that you need to do to ensure that your event becomes successful, so it's important to have an event planner. Making plans beforehand is very crucial to your event's development, and it will also become the focal point of your marketing. As Benjamin Franklin once said, "If you fail to plan, you are planning to fail."
2. Organize the Information
On a sheet of paper, organize and outline the initial details about the holiday event that you are planning. If needed, you can research what people would expect from this kind of celebration. By organizing the information logically before adding them to your custom flyers, you'll be able to determine who your target audience is likely to be.
3. Set a Tone Reflective of the Season
Seasonal events are always trendy which is why many people attend them. Christmas trees and lights could be an ideal theme for your Christmas flyer because it sets a flamboyant tone. On a different note, a tropical theme for Easter Sunday flyers where palm trees complement the beauty of the beach creates an atmosphere of peace. By setting the appropriate tone, you're actually trying to win your prospect's attention and motivate them to act on your invitation.
4. Fix the Time and Date
The next agenda on your sample list is to arrange the date and time of your event since some holidays fall on a weekday while others take several days. By using an event calendar and making the necessary arrangements regarding the schedule, you can guarantee yourself that a lot of people would want to be involved in your holiday event.
5. Excellent Photographs Are a Big Plus
Superb images add appeal to any marketing flyer, which is why you must choose pictures that are not only high-quality but also relatable to the holiday. You might want to use your own photos if you think it's capable of drawing attention, but you can also use stock images from the internet as long as they're not watermarked.
6. Begin Designing
After settling all essential matters, you can now start making your holiday flyers in Adobe Photoshop. Start putting together the elements that you have prepared in the previous steps and try to be creative experimenting with the colors, fonts, and images. Lastly, make sure that despite all the creative elements thrown in, your text is still clear and legible.