What Is a Sample Flyer?
A sample flyer is a marketing tool used to advertise a particular event, product, or service. The flyer can also be an invitation or announcement of a program, charity event, festival, travel, etc. Its content should be based on its target market's preferences, and it is usually distributed in areas most frequented by the target market. Its primary purpose is to drive people to what is advertised. It is one of the most cost-effective ways of promoting that's why businesses nowadays are still using promotional flyers despite the digital age we are currently in. These are either distributed or sent through the mail.
Based on statistics, 48% of individuals further inquired about the advertisement or visited the establishment displayed on the flyer upon receiving it right at their doorstep. Additionally, 38% of flyers are held on to for a small number of days, while 13% are held on to for a week. For your flyer to have more longevity, you may opt to attach coupons.
How to Create a Sample Flyer
Crafting a flyer can be strenuous. For a smooth creation, we have provided a list below for you.
1. Download and Use Our Templates
For a stress-free creation of your flyers, use the free creative flyer templates we offer at this site. With its original suggestive headings, artworks, and images, you'll never go wrong when it comes to creating your flyers with us. Plus, all of these are entirely modifiable!
2. Provide Your Images
Our graphic templates have default images, but of course, to make it more personalized, you can provide your related pictures. Your pictures can either come from royalty-free sites or a photoshoot. If you opt for the former, try to avoid generic images because it emanates lesser influence.
3. Play with Colors
Colors have a deeply rooted impact on our brains. Take this opportunity to play with it but, know your limitations as well. To properly coordinate colors, use a color wheel. With the use of a color wheel, you'll get to explore different color schemes and what colors work well with your custom flyer.
4. Maintain Readability
Despite the incorporation of the designs, images, font styles, and colors, your content must still be deemed comprehensible. Make sure your font color complements the background color. Also, your main point should have a bigger font than the remainder of the content. Too small of a font, and your readers won't bother to read it.
5. Prioritize Your Audience
Imagine yourself as one of the audience. What do you want to see? What do you want to know? As a marketer, you should be able to answer these questions by conducting a target market study or research. Your content and layout should be according to your target market's preferences.
6. Proofread, Print, and Distribute
After the vital points have taken into account, proofread your business flyer. Proofread for erroneous or lacking information. Then, print and distribute afterward. Apply a glossy finish to your flyer for it to last longer. Distribute in places where your target market most frequents it.