How to Create a Holiday Gift Certificate in Word
Gift certificates are enticing for customers; not only will they be allowed to use it as an alternative to cash, but it will also provide discounts. In some states, gift certificates don't expire within five years as mandated by the federal Credit Card Accountability Responsibility and Disclosure Act of 2009.
If you're planning to create gift certificates using Microsoft Word and use them during the holidays, then refer to the list of guidelines provided for you below.
1. The Handier, the Better
Before you decide on the layout, choose the size of your gift certificates. All the content of your certificate should fit the size that you choose; otherwise, you won't be able to provide enough information for your customers. It is best to opt for a wallet-sized gift certificate, it's handy but also big enough for all the essential content.
2. Use a Holiday-Appropriate Theme
The theme of your certificate will determine the designs and illustrations to use. When choosing a theme, you should always consider the season. For example, if you're creating an Easter holiday gift certificate, then your elements should all be related to the occasion that it is named after.
3. Use Creative Typography
If you want your design and layout to be simple, you can opt to use artistic typography to keep it from looking dull. However, when choosing what typeface to use, take into consideration the theme. For Christmas gift certificates, you can use an intricate, longhand font to suit the elegant theme.
4. Provide Clear Instructions
A gift certificate is only as useful as the instructions that you provide. Hence, the need to indicate a clear set of instructions on how to redeem its value. One useful tip is to input all the instructions, validity, and policies at the back of the gift certificate to make way for more design elements at the front.
How does a gift certificate work?
A gift certificate is bought in-store for a certain amount. Usually, the amount paid is equivalent to the credit that the certificate is worth. A unique code is created for each certificate that will be activated once it is used. The code will immediately inform the cashier of the certificate's amount or value.
What are the contents of a gift certificate?
On the front side of the gift certificate, you should establish your brand by putting your company name, logo, and contact information. It should also indicate what type of gift certificate it is, along with how much it is worth. On the back of the gift certificate, you can write the instructions, validity, policies, and other promotional content that you can add.
Can a holiday gift certificate be used as a marketing tool?
Yes. A gift certificate is a useful marketing tool for any business. Since it contains the information and branding of your business, it can help establish brand awareness and recognition for current and potential customers.
Is a gift certificate transferable?
No, gift certificates have a non-transferable term. This indicates that the person whose name appears on the certificate is the only one who's allowed to redeem its worth. Additionally, it is not possible that the person transfers the value of one gift certificate to another.
What is the difference between a gift certificate and a gift card?
There are only minor differences between the two. A gift certificate is usually printed on paper, while gift cards are printed on a plastic card material. In terms of function, a gift certificate is disposable and can only be used once. while gift cards have a reloadable feature.