How to Create Cyber Monday in Adobe Illustrator
Cyber Monday is one of the most significant marketing events of the season in the United States. It usually happens on the first Monday right after the Thanksgiving holiday wherein retailers encourage people to shop online and buy whatever they need. This once in a year "phenomenon" is actually considered as the heaviest online spending day of the year, wherein in 2010, history has been made as the Cyber Monday online spending reached a whopping $1.028 billion, a record-breaking spending threshold in just one day.
Cyber Monday comes along with different sales discounts and best offers. If you want to partake in big sales events like this, then you need to equip yourself with the proper marketing media to use. To create them, you just need to do two things; download a compatible editing tool like Adobe Illustrator and apply the simple guide tips that we have provided below. Do this and you would surely achieve creative and attracting ad materials.
1. Stand Out From The Competition
Competing with well-known and established business brands can only lead you to two things; its either you get overshadowed or you standout. If you prefer the latter, then you have to focus and think of ideas on how should you convince the buyers to avail your products. Show to them that your products are worth availing for compared to the rest of your competitors. If successful, then there is a good chance that they would surely avail your products.
2. Develop a Powerful Headline
With too many advertisements people receives in one day, most of them would just scan them quickly. That is why you have to think of a powerful headline to make sure that you actually grab and keep their attention. How to do that? By developing a powerful and effective headline. The headline is the first line of text that they'll probably read if ever they come across your sales banner, think of any creative ideas on how should you make them impactful to help boost your sales.
3. Offer Big Discounts
Buyers love to buy items on special offers. If you want to make them come back to you time and time again, then offer them something that they can't refuse to. Offering sales and discounts can be more beneficial to your business rather than detrimental, by doing so, you help establish a seller-buyer bond to your clients that would make them want to come back again.
4. Use Exciting Graphics
People don't always want to read an advertisement that is too plain and simple. To spark the interest of your buyers, apply some visual elements to your advertisement materials. Make use of exciting and stimulating graphics that would make your clients want to buy your products now.
5. Encourage Them To Buy Now
To successfully deliver its purpose for you, advertising materials like posters, banners, flyers, and brochures should be developed by implying some urgency into it. Don't create them just to inform your buyers about your products, encourage them to take some action too! Show to them that NOW is the right time to avail and buy your products.