How To Make A Home Care Brochure In Microsoft Word

As the population ages, the demand for home care services skyrockets. According to the Centers for Disease Control and Prevention, about 4.5 million patients received home health care in 2015. These numbers will continue to grow in the next years, as the employment of home health and personal care aides are projected to grow by 36 percent starting from 2018 up to 2028, according to the Bureau of Labor Statistics. This only means one thing: there's plenty of opportunity for you. But with more and more hospice, nursing homes, elder care services out there, you need to level up your marketing strategy to stay on top of your competitors.

Show consumers why they should avail of your services through brochures. It's an effective way to inform your target market about your business and reach out to more customers. The steps we provided below will help you create an attractive home care brochure in Microsoft Word.

1. Assemble your Layout Design

To get started, choose a size and folding style for your brochure. 5x7 inch, 8.5x11 inches or 8.27x11.69 inches? Bi-fold or tri-fold? Once you've chosen a size and folding style, you may now start assembling your layout design. Don't want to go all the troubles of creating a brochure from scratch? Use a pre-made template. Check out our list of ready-made Modern Brochure Templates. You can edit and customize these in Microsoft Word.

2. Input all the Needed Information

A useful marketing tool contains a comprehensive list of information. This includes services offered and its prices, available medical equipment, caregiver availability, and more. Provide your company's mission and vision on your first page. Keep your words short and simple. Avoid using jargon words. You want the readers to understand your message clearly. And don't forget to include your contact details and website.

3. Design within Company Branding

You want people to recognize your company just by looking at your brochure's visual elements, so design within your company branding. Meaning, incorporate your company colors to the design. And be sure to include your logo on the first page.

4. Use Professionally Shot Photos

When it comes to promoting a business, images are always useful. It brings excitement and dynamics to your simple brochures. By providing professionally shot and high-quality photos of your services, facilities, and staff, you'll attract more consumers to avail of your services. Not only that, this brings color to your layout as well, so you no longer have to incorporate as many design elements. Don't forget to provide a brief description of every photo.

5. Finalize and Print

Mistakes and errors sometimes occur without you knowing it. Thus, go over your work once you're done to check and correct them. And when it comes to printing your brochures, make sure you invest in quality printing. Remember, you want to convince your target market to choose your company over others, so don't settle for cheap printing services that could ruin the quality of your elegant brochure.

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