What is a Home Inspector Brochure?
A home inspection is simply a home evaluation. A skilled and trained home inspector conducts the inspection. Seventy-two percent of Americans believe that having a home inspection prior to purchasing a home prevents potential problems in their houses. That is why creating a brochure is definitely important because it is one of the marketing tools that will help in advertising your company.
How to Write a Home Inspector Brochure
Listed below are some tips on how to create an effective home inspection brochure. Study and understand each step well because this will guarantee you a huge success in advertising your home inspection company. Here's how:
1. Identify your Purpose
To create a professional home inspection or home inspector brochure, the very first step is to define your primary objective or goals. It will assist you to create your brochure marketing path by specifying your purpose. Your aim must include your entire range of services such as plumbing, thermal imaging, electrical services, etc. Specify your target market, including the benefits and available designs. Make everything concisely as much as possible.
2. Select Size and Format
Select the size and format you want to achieve in your home inspection brochure. This will assist you to determine how much information you need to include in your brochure. Above, we have provided you sample brochure templates if you are having a hard time deciding on the size and format of your brochures.
3. Organize the Thoughts
The next thing you need to do is check your layouts and design. Organize your information by using bullets, subheadings, or other means of breaking up your texts in an orderly manner, that is simple for readers to read and scan your brochure. Make your fonts visible and simple so that your readers won't find it difficult to read the content.
4. Add High-quality Photos
Images are one thing that most readers are drawn to. Pictures primarily attract more buyers to avail of your company. You may add photos of your inspectors or workers who are inspecting a home or a real-estate roof using a drone camera or someone who is inspecting a basement or an attic. Make sure that when you add photos, they must be clear enough.
5. Add the Details
In this part of the brochure, this is where you will state the inspection cost so that your buyers will know the price of your services. Aside from that, add in this part the company's contact details, address, email address, and the reservation process so that your buyer will no longer have any questions regarding how to avail your home inspection services after reading your brochure.
6. Print and Distribute
Double-check everything such as the pictures, fonts, information, grammar, spellings, etc. You can begin printing your brochures if everything is already in place. In printing, use a unique paper stock. Avoid using plain bond papers. Most readers would grab a copy of a brochure because of its look. After you are done printing, you may distribute it personally to your loyal customers or you may upload one on your company's website.