What is a House Real Estate Brochure?
A house real estate brochure is a foldable informative paper document used by realtors or real estate agents for increasing real estate sales. Real estate is a competitive business, so agents have to utilize a marketing tool that is competitive, at the same time convenient to pick-up and to carry.
How to Make a House Real Estate Brochure
According to Izabelle Hundrev in her "60+ Must-Read Real Estate Statistics for 2019," around 673, 000 houses had been sold already in the United States as of April 2019 which is 12.4% more than last year. Based on the aforementioned statistics, the real estate business is booming, thereby making the competition even tougher. An agent does not only need convincing skills to sell a condo unit or an apartment but they also need tools to prove the legitimacy of the property they're selling. A brochure can help in such a situation that they can distribute easily in many different ways. Use them as newspaper inserts, place in brochure racks in crowded locations, or hand them out personally. Here are a few tips that you can follow in making an effective house real estate promotional brochure.
1. Make an Enticing Copy
Do not just simply state what you are offering, rather, strive to be creative in showing the reader what a great deal you are offering. The purpose of a sample brochure is showing, not telling. Anyway, let the agents do the telling. Make sure to include fun facts and testimonials in your ad copy. By doing so, you are not only adding a flavor to your brochure but also making it strong and effective. Emphasize the type of property that you are selling—whether it is a modern house sale, apartment sale, condo sale, or flat sale. Also, include the size of the property and its features.
2. Insert Relevant Images and Illustrations
Since your goal is persuading to take action, make sure to insert legitimate photos of the property that you are selling. Avoid using photos that are not relevant to the property because it may give false hope to the clients, which can eventually ruin the real estate company's reputation. In addition, put your company's logo to your brochure so it will look more professional.
3. Add Call-To-Action
A good marketing tool must always encourage action. Placing a command statement or an action phrase would be significant. To make your Call-To-Action more effective, you must include your contact details—name, address, contact number, and email address.
4. Proofread and Print
Always check your brochure if it has grammatical errors and misspelled words. Never produce a marketing tool that has visible mistakes because your clients might notice it and they will doubt your credibility. Be keen. You can ask an editor to check if you are not confident enough. In printing, use laser printers and glossy or any high-quality paper so your brochure would look more presentable.