What is an HR flyer?
An HR flyer is a type of print advertisement that publicizes a company’s HR-related engagements. These materials can be distributed to individuals, posted on public places, and even sent through email. Flyers have been marked valuable because of their various ways of reaching many people.
FLYONIT indicated in their article entitled Top Six Benefits of Using Flyers for Your Business that flyers are far from becoming extinct in spite of digital marketing’s advancements among companies. The IT services provider supported their statement in the same article by highlighting the flyers’ readable, affordable, and efficient attributes apart from three other reasons.
How to Create an HR flyer:
Creating an HR flyer can squeeze the creative juice out of you. But, we discourage you from getting too excited because feeling so can risk your output of becoming ineffective. Graphic designers are experts in working on this type of advertising tool, and they know very well how crucial the roles of simplicity and relevance are. For a mere HR employee like you, creating one might be difficult. With that in mind, we decided to include guidelines below to walk you through in every step of your designing process. Pay attention to our list of instructions and find out how you can design the way expert designers do.
1. Know Your Focus
Set yourself with specific goals and objectives. For example, your company has just recently vacated a job position. You can situate your goal of filling that particular post with a more suitable candidate through recruitment. Parallel to it, you can focus your objectives in producing many flyers until you reach a number of admissible applicants.
2. Conceptualize Your Flyer
Now that you know what to focus on, you can create a concept of how your flyer would look like. Keep in mind that you have to be creative in balancing all the graphic elements. Avoid filling your audience with too much information while refraining from bombarding the public with too many illustrational elements. Understandability of your work should be prioritized.
3. Prepare Important Details
A flyer conveys a message, mostly, to promote or advertise events, brands, products, and services. Visual illustrations are not enough, especially when you set out your flyers to the general public. This is why preparing the much-needed pieces of information is important for your advertisement.
4. Collect Relevant Graphic Elements
Icons, images, shapes, colors, and texts. These are the basic graphic elements that you have to include. Pick out all of these, whether from your company’s archives or from the other sources, such as social media. However, ensure that you avoid grabbing copyrighted materials without permission to elude lawsuits. Moreover, make sure to select only those that are compatible with your purpose.
5. Draft Your Design
In this part, you can commence in making your concept a reality. Begin by making an outline or sketch of your concept. Just by putting your selected graphic elements on the angles according to your abstraction, you can have a clearer overview of your final output.
6. Present, Customize, and Finalize
Before concluding your individual project, submit your draft to your supervisors, and ask for suggestions. Once you have their bits of advice in hand, carry out your final touch accordingly.