What is an Insurance Brochure?
An insurance brochure is a single foldable sheet of high-quality paper which contains photos and information about an insurance company from cover to cover. It is one of the most cost-efficient ways to promote and emphasize the services provided by an insurance company. With the right brochure design, a business owner can convert an audience to a client.
How to Create an Insurance Brochure?
Statistics show that during the year 2007, there were approximately 6,000 insurance businesses in the United States alone. This is comprised of auto insurance, health or medical insurance, title insurance, life insurance, and several others.
The insurance market is expected to grow for the years to come. With this being said, it is also expected that there will be a tight competition between insurance agencies. To be a step ahead of your competitors, start creating an impressive insurance brochure by following the steps provided below.
1. Know Your Target Market
Before you start filling your brochure with images and texts, you first have to identify your target market. Doing so will help you come up with an effective marketing strategy that would entice readers to avail the services your business offers. Moreover, knowing your target market enables you to produce a brochure that is targetted to a specific segment of the market.
2. Create a Compelling Front Page
Whether you are creating a car insurance brochure, travel insurance brochure, healthcare insurance brochure, or any type of brochure for an insurance agency, you should see to it that your advertising material will catch the attention of the audience at first glance. The front page should be an attention grabber to encourage the readers to flip the page and read the contents from end to end. For your front page to create an impact, think of a clear, concise, and catchy headline. Typically, the front page of a brochure proposes a solution to the problem/s a prospect client might face.
Include relevant information about your insurance agency. However, avoid discussing about your company detail by detail. Instead, focus on educating the readers about how your company can fulfill their needs. You also have to make sure that after reading the content of the brochure, the audience will fully understand why they need to avail of an insurance plan.
4. Be Concise
Lengthy statements will surely bore the reader, which will defeat the purpose of your brochure. Avoid beating around the bush and be direct to the point in conveying the message you want to deliver. Make use of headers to state your business offering right away. Aside from the texts, it is also beneficial that you include photos in your design. High-quality and well-chosen photos will help convey your message effectively. Most importantly, encourage the reader to take immediate action and guide them on what to do next by adding a call to action.
Review the content of your brochure and see to it that all the relevant information are included in the content. Don’t forget about the basic details such as company name, tagline, company logo, and contact information. After ensuring that your design and content is already presentable, save your file and print it on a high-quality paper.