How to Create an IT/Software Poster in Adobe InDesign
Posters are one of the most practical and cost-effective types of valuable advertisements aside from promotion flyers. This type of advertisement collateral encourages you to distribute the message, in a straightforward, convenient, and economical way, to a broad audience much cheaper than media ads. According to the Statista survey, 59% of respondents said poster advertisement was more outstanding than publication advertisement, while 36% said that poster advertising was more efficient than media ads.
Here we have gathered simple guidelines on how to produce a poster layout by using specific graphic design tools. Read them carefully:
1. Make Your Posters Legible Even At a Distance
Business posters are designed to be accessible to a significant number of audiences, and you can create your text very comprehensible even at a distance to get everyone's interest. You don't only make the texts larger than usual, but you can always ensure the context or other components don't appear to mess around with the texts.
2. Observe Proper Content Organization
The content structure begins with the headline, which is also the essential text that functions to give the readers an overview of what the advertisement poster is all about. Offer additional details that respond to what, when, and where questions about the message of the poster. You can also start adding techy icon vectors, backgrounds, and any other technology-related design elements.
3. Have a High Contrast Level
If you want to have a black and white theme for your modern posters, then you can set your layout with a high contrast level. It has been proved that high contrast levels for your design elements will catch your audience's attention instantly.
4. Don't Be Overwhelmed with the Spaces
Having spaces may seem too dull, but placing a lot more space among the poster's components will help simplify and "breathe" the layout of your simple poster. You might also want to add some spaces between the characters in the texts, and margins or borders can also be applicable.
5. Add Call-To-Action
Although the sample poster design is intended to draw audiences, and the content is to provide them with the knowledge they need, then the CTA is to remind them of what they are going to do after reading material. In every marketing medium, CTAs get the audience in contact with your IT/software company.
What is a poster?
A poster is a piece of large printed document designed to be displayed or attached to a flat surface. Posters are usually used most often in public areas where a large number of people can see it.
What would be the specific sizes for posters?
Here are some of the sizes available for posters:
- 8.5 x 11 inches (A4 Poster)
- 11 x 17 inches (Small Standard Poster)
- 18 x 24 inches (Medium Standard Poster)
- 22 x 28 inches (Half-Sheet Poster)
- 24 x 36 inches (Large Standard Poster)
- 27 x 40 inches (One Sheet Movie Poster)
- 40 x 60 inches (Subway Movie Poster)
What are the different types of posters?
Posters are varied depending on their significant purposes. If you aim to create one, you must be aware of the type of poster you are going to make:
- Travel Poster
- Advertising Poster
- Subject Poster
- Propaganda Poster
- Educational Poster
- Blacklight Poster
- Movie Poster
- Affirmation Poster
- Informative Poster
What is the primary purpose of posters?
Posters are meant for different reasons, but some are designed to spread information, inspire, and encourage the audiences.
What are the posters made of?
A poster is generally constructed by using a high-quality glossy finish and a matte white finish. Rich-colored paints are perfect for an exceptionally vivid image, in addition to the gloss-finished side. Many posters used Tyvek-based paper resources to make it more versatile and resilient to tearing.