What is a Landing Page?
A landing page is an auxiliary of a website that is accessible through hyperlinks usually found on the home page. Emails or popular social media sites like Facebook often promote home pages. Maximizing and increasing web traffic is the goal while providing decent opportunities for business transactions.
How to Create a Landing Page
According to Truelist, in the landing page, it only takes eight seconds to create an impression on people. So, don't lose your potential clients and freely welcome them to explore your website. Create suitable online interactions by following this concise list of steps below in making a good landing page:
1. Know Your Business
Know your goals and your objectives so that you can state your business. Your landing page must direct people to where you want them to be—that is inside a well-crafted catalog of products. Be an expert on what you're selling and which of those you are going to sell online. Make your landing page an area that maximizes your business opportunities.
2. Write Engaging Content
Most of the people are in a rush, so you need to make their time worthwhile. Do not bore them with bland expositions. Keep it simple and direct to the point. Tell them about your products and use an active tone to encourage them to read. All the more, make it dynamic to push them to do transactions subtly.
3. Place Enough Links
The Goldilocks and the Three Bears story offers practical wisdom. Moderation is crucial—avoid too many links to prevent aggressiveness and not too little to prevent missed opportunities. You should make a decisive plan as to how much you are going to place in your pages. Or, get some statistics that can help. But, it is always beneficial to learn from the trade of others. Observe the top tier websites and their linking habits.
4. Upload Images
Selling means showing what your products are, so upload images of them on the page. Just think of a product brochure without pictures. Of course! Nobody would like to make a purchase. Do the classic show and tell!
5. Make it User-Friendly
Web design and layout are crucial. The placement of information and buttons is essential. Minimalism, with a blend of functional purpose, is a must. Focus on making your landing site easy to navigate. Place the cues and buttons in a convenient area. Give them the comfort to stay on your website. Provide them with the ease to engage in purchases.
Is a landing page a homepage?
No, a landing page isn't a homepage. A homepage's content includes different information and sources. It has a lot of information. On the opposite, a landing page focuses on specific content like selling products, for instance, and it has a call to action.
Should a landing page have navigation?
Yes, it may have navigation links. This can help people navigate and move around the page quickly.
Do landing pages hurt SEO?
No, they don't, especially when you correctly optimize it.
Do landing pages rank on Google?
Yes, they do, but it happens rarely. This will happen if you use targeted keywords on your landing page.
Why do you need a landing page?
You need a landing page because it's perfect for selling and promoting specific products. Your goal matches the people's goal that's why people clicked your page, and that means people will stay.