What is a Landing Page

A landing page is an auxiliary of a website that is accessible through hyperlinks usually found on the home page. Emails or popular social media sites like facebook often promote home pages. Maximizing and increasing web traffic is the goal while providing decent opportunities for business transactions.

How to Create a Landing Page

Appropriately and conveniently engaging with people online while doing good business is your primary target. Do not lose your potential clients and freely welcome them to explore your website. Create suitable online interactions by following this concise list of steps to take.

1. Know Your Business

Know your goals and your objectives. Know your business so that you can state your business. Your landing page must direct people to where you want them to be, and that is inside a well-crafted catalog of your products. Always ask yourself what you are selling and which of those you are going to sell online. Make your landing page maximize your business opportunities.

2. Write Engaging Content

Most of the people are in a rush, so you need to make their time worthwhile. Do not bore them with bland expositions. Keep it simple and direct to the point. Tell them about your products. State the essentials and have that active tone to encourage them to read. All the more, make it dynamic to push them to do transactions subtly. Before writing any content, make sure you have a comprehensive outline of what you are going to say.

3. Place Enough Links

Your Goldilocks and the Three Bears story offers practical wisdom. Moderation is crucial — not too many links to avoid aggressiveness and not too little to prevent missed opportunities. You should make a decisive plan as to how much you are going to place in your pages. Or, get some statistics that can help. But, it is always beneficial to learn from the trade of others. Observe the top tier websites and their linking habits.

4. Upload Images

You are already careful about your writing. Thus you need to cater to the majority of the image hungry audience. If you are selling the public something, then show what the products are. Do not leave them hanging in their imaginations with your writing. Just think of a product brochure without pictures. Of course! Nobody would like to make a purchase. Do the classic show and tell!

5. Use Color Variations

Think of which color suggest urgency if used on a link. Do you think a bright red on the purchase now button makes it enticing? Do your color and design research! Be creative but also use the artistry to your functional advantage.

6. Make it User-Friendly

Website design is crucial. Colors are already part of this, but the placement of information and buttons are also part of the essentials. Minimalism with a blend of functional purpose is a must. Focus on making your landing site easy to navigate. Have cues and buttons on their places for convenience. Make it appear soothing for the eyes. Always think of your customers' satisfaction while they are browsing. Give them the comfort to stay on your site, and give them the ease to engage in purchases.

Read More