How to Make a Lifestyle Lookbook in InDesign
One can simply define lifestyle as a way a person chooses to live his or her life. With that said, a lot of people can relate to lifestyle photos, especially if they are relatable because of experience. Whether your business is into fashion or interior design, you can use photography to boost your sales and add them to your lifestyle lookbook. Feel free to read through the lookbook tips below.
1. Use Images that Capture Realistic Moments
Since you're focusing on lifestyle to sell your products, you have to capture real moments and turn them into art through photography. Make sure that the images highlight the products that you're trying to sell.
2. Use High-Quality Pictures
Whether you're making a fashion, branding, or food lookbook, you should know that the pictures used play essential roles. The images used should take center stage, and every single one should be beautiful, appropriate, and high-quality.
3. Be Consistent with the Design
The layout of your lifestyle lookbook should look similar from page to page. This is to create consistency which can leave an impact on your customers and help them get familiar with the content. The elements that need to be consistent include the font, colors, and spacing.
4. Provide Short Descriptions of the Products
You can play with words on this part, but be sure to keep it appropriate to the topic. You can describe the products using engaging and descriptive language. By engaging, make sure it can persuade people to find the products interesting and eventually buy it.
5. Keep It Simple
Your lifestyle lookbook shouldn't have a lot of things going on inside it. Having too many elements will only make the layout distracting and draw the reader's attention away from the content. Put minimal designs while still making the lookbook beautiful.
What Are the Different Types of Lookbooks?
- Lifestyle Lookbook
- Photography Lookbook
- Brand Lookbook
- Food Lookbook
- Interior Design Lookbook
- Retro Lookbook
- Product Lookbook
What Is a Balanced Lifestyle?
A balanced lifestyle means that a person is giving enough portion of each area of his life equally. For instance, he or she can balance the physical, emotional, mental, spiritual, social, and financial aspects of his or her life.
What Is the Difference Between a Lookbook and a Fashion Campaign?
A lookbook displays the recent collection of a fashion brand or company. A fashion campaign, on the other hand, highlights a specific collection and explains the inspiration behind it.
Are Lookbooks and Catalogs the Same?
The terms lookbook and catalog may seem to have the same meaning, but they're different from each other. A lookbook is simpler than a catalog, it has pictures of the products that a company is trying to sell. It markets the company's products by inspiring and persuading the audience through attractive pictures. On the other hand, a catalog is more descriptive than a lookbook. It contains product information including their prices, sizes, benefits, and others.