How to Create a Luxury Real Estate Brochure?
A luxury real estate brochure is a small sheet of paper that contains pictures and information about a luxurious estate that agents can use to successfully advertise properties better than any postcard or flyer when used properly.
Creating an amazing and stunning brochure of a modern-day villa, apartment, or house nowadays requires a few skills on editing layouts like Adobe Photoshop or Microsoft Publisher. And if you have access to this, here are a few tips for you to fully utilize your platform:
1. Be Knowledgable in Your Product
What are you selling? A luxurious residential home with a luxury interior design? Is it a luxurious Edwardian-style villa complete with luxury furniture and a pool? Maybe even a luxurious condominium in an area well-known to be a luxury property development? Whatever luxurious product that maybe, complete with whatever luxury add-ons it comes with, you're not gonna sell it if you don't know anything about it. Remember that the customer will be curious and pelt you with questions that you need to answer (more on that later) so you need to understand the estate you're trying to sell so you can provide relevant information to your buyer.
2. Use Quality Photos
You're gonna need pictures of the property to put in your commercial real estate brochure (and no, you can't just copy-paste photos online). However, there's more to estate photography than what
you think. Take on the mentality of a high-end photographer. Get a good angle with enough lighting, get rid of that stray lawnmower in the middle of your picture, make the "For Sale" sign visible, you get the picture right? Pun intended.
The point is to use good photos. And the best way to get good photos is by making them yourself. Take anything that can distract the customer from the property out of the frame, and you'll have some great shots for your brochure. It may not be the easiest tip but it gives the best quality and drives your brochure's effectivity up by a huge margin due to the personal touch it provides.
3. Choose Your Design
Your professional real estate brochure doesn't have to be award-winning and extravagant. It just has to compliment the pictures you, hopefully, took. The layout doesn't have to be overly populated to give a luxurious aura. Sometimes, the best way to appeal to your customers and give off a cool and sleek vibe is with a simple match of good color schemes, optionally your company logo, and utilizing the styles of a four-page, trifold, or PDF brochure. Even a man living the extravagant life can appreciate a simple design when executed to perfection.
4. Include Enticing Descriptions
This is where you, as the agent, can utilize your luxury home marketing skills and knowledge of your product. Describe to them the list of luxury listings, how incredibly unreliable they can be, and show them the amazing offer they have right now in their hands.
Use your knowledge to tell them of the many features of the property, house, hotel, or apartment and give them reasons why this benefits them. Images and great design of the real estate promotion brochure will catch your customers' eyes. But if you add in an amazing and well-written description of the property? You'll most likely hook your clientele.
5. Add Contact Details for Inquiries
Interested customers will always find a way to contact you so include your contact details in your brochure. Fun fact: You can't sell a property if they can't reach you to offer their bids. Prospective customers will be curious about your descriptions, whether they are true, maybe even want to set up appointments with you to see if the estate fits their personal taste, so be ready. And when you add legitimate contact details (either yours or your company's), you make your real estate marketing brochure appear more credible. People can be skeptical about a property sale being some sort of scam so make sure that you don't scam your buyers.