Marketing drives customer engagement which makes it a crucial part of your business. To ensure that you reach your marketing goals, a marketing budget should be prepared. It helps you align your activities with your goals. Creating a marketing budget takes time. To help you get started, we give you our compilation of ready-made Marketing Budget Templates in Apple (MAC) Numbers! Get the document you need by browsing from our content-ready templates. Instantly download any of them using your Apple device and save it in Numbers format. Customizable, printable, and user-friendly! Get one now and start to outline the expenses you need for your marketing!
How to Make a Marketing Budget in Pages
According to The CMO Survey, businesses that accumulate over 10 percent of their sales online allocate 13 percent of their budget to marketing, while businesses without internet sales allocated 10.6 of their budget to marketing. Marketing is such a critical area in a business that needs a proper marketing plan to successfully manage.
Whether you have a restaurant, fashion e-commerce, or other small businesses, keeping up with the trends, technology, and techniques should be part of your marketing budget since the competition in the marketing world is a never-ending battle. Check out some tips on how to create a simple yet effective marketing budget.
1. Identify Your Sales Funnel
How do you intend to reach out to your target market? These are your sales funnel --your marketing actions which help customers decide if they’re going to buy your product. Identifying your sales funnel will help you in developing an effective marketing budget.
2. Study Your Operational Costs
This is where the costs of labor and other operational activities come in. Study how much you will spend in order to deliver your marketing plans such as the delivery costs, labor costs, and employee benefit costs.
3. Align Your Marketing Budget With Your Business Goals
Your goals should be specific and achievable so you know what you need to prioritize in a quarter, a year, or in three years’ time. Ask yourself if how long would it take to achieve your goals so you can set an effective marketing budget.
4. Treat It as an Investment
Your marketing budget should not be considered as expenses. It’s your investment to gain more customers, increase sales, and grow your business. Also, it should not be on the last in the list of your expenses since it should be treated as an investment.
5. Know the Marketing Trends
Keep yourself updated on the new trends in the marketing world so you can set your marketing budget according to these trends. Consider combining different marketing strategies such as social media or printed marketing campaigns.
