How to Make a Marketing Calendar in Apple Pages
In a study by the Content Marketing Institute, 92% of marketers consider content as an asset to their business. This has forced many companies to boost their content marketing strategies in an attempt to advance in the competition. But this also leads you to question whether you're doing enough to thrive in the industry. Given the importance of tracking and measuring your plans, you need to make sure your marketing calendar does what it's supposed to do. Here are some tips to keep you on line:
1. Give Yourself Purpose
For every campaign you start, it's essential to have a goal that outlines the purpose and meaning of what you're about to embark on. It also helps if you add deadlines to these goals to keep your marketing plan realistic and timely.
2. Set Milestones
Having a goal won't be enough to keep you motivated during trying times. What you need are stepping stones that celebrate the success of your efforts so far in the form of milestones. Feel free to add these to your project calendar for guidance.
3. Make Room for Evaluations
You could invest much of your resources on a campaign, only to realize you've been spending more than you've been gaining. Thus, it's essential to take the time to evaluate your efforts and the results generated from such periodically. Study past business reports and assess whether your actions are driving you toward your goal.
4. Be Mindful of Priorities
When worse comes to worst, you'll want to make sure you have your priorities in check. Focus on activities that are vital to your campaign and the company's overall operations. Your business calendar should remain flexible even when things don't go as planned.
What is a marketing calendar?
A marketing calendar organizes a company's marketing activities by laying them out for the entire year. It's a written roadmap that will guide you as you make critical decisions to accomplish a common goal.
What are the benefits of a marketing calendar?
A marketing calendar provides an overview of your action plan. It helps you establish a yearly marketing goal aligned with the goals of your business. It even serves as a tool for comparing performances and results and developing benchmarks for the future.
What should a marketing calendar include?
What you include in your marketing calendar will depend on the nature of your business and the objectives you aim to achieve. Some of the things found in a marketing calendar include your company's advertising campaigns, content pieces, social media strategies, point of purchase displays, and email newsletters, just to name a few.
How do you use a marketing calendar?
A marketing calendar may seem overwhelming at first, but they're effortless to use. The key is to plan ahead by analyzing opportunities and threats that may impact your marketing efforts in the following months. Be ready to adjust your tactics and adapt to the changing needs and interests of your target audience.
What is the difference between a calendar and a schedule?
When we define a calendar, we view it as a system that allows us to organize our plans for the period. A schedule, on the other hand, refers to a time management tool that lists the events and activities intended to take place during a specific point.