What Is a Marketing Flowchart?
A flowchart is a visual presentation of a process or workflow. In marketing, this is helpful when coming up with a campaign or strategy. It allows you to have a clear knowledge of what steps should be done to achieve your company's marketing goals. This is also used to identify the parts that need improvement.
How To Create a Marketing Flowchart in PDF
There are many reasons why marketing plans don't work. For one, it's crucial to have an outline of your plan so that everyone would understand how your products or services should be advertised. Successfully advertising your business is not something that is easily achieved. Intensive planning and research are necessary to come up with the right strategy. In marketing, you need to do a lot of things, from creating brands and concepts to advertising promotion. With so many things going on, this can lead to confusion.
The following steps below will help you create a flowchart that will lead to marketing success.
1. Create a Marketing Strategy
Do your research beforehand to come up with a better strategy. Understand your business and learn about your competition. Multiple brains are better than one, so work with a team. Don't go for long term goals; settle on short term goals to build momentum. Make sure to take down notes of all the information you've gathered.
2. Choose your Flowchart
There are different kinds of flowcharts for different purposes. But the commonly used charts are process flowcharts, swimlane flowcharts, workflow diagrams, and data flow diagrams. Understand what works best with what you are going for. To avoid the hassle and save time, choose from our array of ready-made Blank Chart Templates.
3. Start Forming The Chart
Open PDF and start forming your marketing chart. Use your notes to form your chart. You'll find the shapes in PDF under the Comment and Markup toolbar. Adding arrows in PDF is tricky. For this, go to Tools, then Comment. On the Comment toolbar, you'll find the drawing markup tools. You'll find the shapes once you expand the drawing markup tools.
Your label for each step should be one to three words only. Keep it precise and concise. For instance, start your step with the word "Start," then followed it with "branding" as your next step. Start adding the steps from top to bottom to avoid confusion.
4. Incorporate Colors and Uniformness
Incorporate colors to make your chart look interesting. Use light colors, so your flowchart is pleasing to the eyes. This is a formal document, so avoid adding designs. Only use one color for uniformness. Also, implement one size for all shapes. While you're at it, add your company's logo as well.
5. Recheck and Revise
Sometimes, you'll only realize things at the end. This is why it's important to recheck and analyze the steps after you're done. Do you think the steps are enough? Do you think there are unnecessary steps? Make revisions if needed. Check it twice before printing or publishing your simple chart to ensure there are no more mistakes.