What Is a Marketing Flyer?
Marketing flyer is one of the many strategies of promoting your business to the public. This is a one-page advertising tool that has shown its worth in increasing business sales by attracting a lot of clients in the long run.
How to Make a Marketing Flyer
There are many ways to promote your business, one is digital marketing which is a modern way of product promotion. But with so many techniques, why are flyers still effective in marketing? The reason is, people prefer to have something tangible that can be kept for the time being until it is needed.
1. Plan Your Flyer
There are a lot of factors you need to consider before you can begin to create your flyer. First, is your budget plan. Reproducing flyers doesn't come for free, so, how much budget is allocated for your flyers? Second, is the number of copies you plan to create. Then third, is understanding who your target market is. How can you reach them? What content should you write to hit your goal?
2. Write a Good Headline
People are usually on the go especially when you plan to hand out your flyers on the busy streets. This means that you only have a few seconds to grab their attention with your sample flyer. If you do not like your flyers to get thrown away, it is best if you use a good headline to capture their interest. Also, writing it in big clear letters will immediately convey your message to them.
3. Give a Clear Information
Once you hand your advertising flyer to your potential clients, you need to consider one question that would automatically pop inside their heads. "What's in it for me?" You need to understand what your clients need and look for something that you can offer to supplement it. Expand on those details and highlight your benefits.
4. Choose a Good Image
Adding high-quality pictures helps in communicating the benefits and services your company can offer to them. Whatever your topic is all about, your pictures should correlate with it. For example, if you're marketing real estate businesses, your images should focus on properties, apartments, etc.
5. Provide a Call to Action
Now that you have completely informed them about your products and services, it is time for you to provide them a call to action to close the deal. To make your call to action effective, you must put the element of urgency by limiting your number of products for purchase or providing them a limited time offer sale. At the same time, use powerful marketing words to persuade them to buy your offer.
6. Design Your Flyer
Of course, your simple flyer will need some finishing touches before you distribute it to the public. Now that you are not only limited to handing out paper flyers, but also in sharing them online through social media, you need to consider the type of design and colors to use. Be creative and use wonderful graphic designs to fill your flyer. Create a good layout that is not overcrowded with words, images, and designs, simplicity is beauty.