How to Write a Marketing Manager's Job Description
Marketing managers deal with a lot of things like sales, advertising, product distribution, and marketing strategies. All of these are vital for a business's success. That is why it is not a surprise that a company will look to hire someone competent and capable for the position. A job description can help with that. Read the tips below for more information.
1. Formulate Plans
Hiring a new employee requires several steps. All of this begins with planning. When planning your job description, you must first consider some things. What's the vacant position? What are its responsibilities? What will you need for it? These are the kind of questions that you'll need to answer when making your job description.
2. Proper Specification of Job Title
Your job description is not complete without the specification of the job title. Let potential applicants know of the job vacancy by making it clear that you're looking for a marketing manager. So that they may write you the appropriate application letters. Also, by doing this, you avoid confusion.
3. Advertise Your Company
Your goal is to cast your net and receive as many resumes as you can so that you can choose which applicant is the best candidate. Advertising your company can also contribute to this goal. Talk about your company and what it does. Let the potential applicants know that it would be quite advantageous for them to be your employee.
4. Talk About the Details of the Position
Applicants can build self-confidence if they know what they are getting into. If they have the self-confidence, they are more likely to send you their resume with the accompanying cover letter. So to further encourage them, let them know about some details about the position. So what it is that a marketing manager in your company is expected to do? List out the daily tasks that must be fulfilled by the position and the perks that come with it.
5. Include the Requirements that Applicants Should Meet
Having a list of soft and hard skills can serve as a reference in which potential applicants may judge for themselves whether they think they are qualified to be under your employment or not. This list of skills can serve as your primary filter. Marketing managers are required to have good leadership, communication, and planning skills so you can include those in your job description. Also, don't forget to include the educational and experience requirements that must be met as you'll only want applicants who qualify for the job. You can look up these requirements online to give you a basis on what you should set in your job description.
What Does a Marketing Manager Do?
A marketing manager is responsible for training the company's team of marketing personnel. They are also tasked with formulating marketing strategies and making sure that the marketing operation's budget is cost-effective. Overall the goal of the marketing manager is to advance the interests of the company when it comes to the marketing aspect of a business.
How Much Money Can a Marketing Manager Earn in a Year?
A marketing manager can earn at least $100,000 a year, with one of the highest being $181,780 or more.
What Are the Qualifications of a Marketing Manager?
Like all managerial positions, a marketing manager must have a bachelor's degree in business management. However, there are companies that prefer to hire candidates that have obtained a master's degree.
What Is the Difference Between Marketing Managers and Marketing Executives?
While both play the same role wherein they assist in the marketing efforts of a business, the marketing manager focuses on the planning and development of promotional materials. Marketing managers are responsible for gathering information on the business's marketing industry and use it to better promote the business's products and/or services.
Is Marketing a Good Career?
Marketing is a career that can offer stability, though it is quite a competitive job that requires you to be at the top of your game. As long as you stay on top of things, you get paid well. So yes, it is quite an excellent career choice.