What Is a Marketing Organizational Chart?
A marketing organizational chart is an illustration that depicts your marketing department’s corporate social order. According to Yatin Pawar’s 2018 article for UpRaise, one of the importance of such charts include the right delivery of pieces of information to the right professionals. With that being cited, creating one for your company lets you avail of the specific benefit.
How to Create a Marketing Organizational Chart
Honestly speaking, creating an organizational chart is easy. But considering its function to a company, you must make it with a high level of being cautious. Avoid unnecessary mistakes by carefully reading the list of guidelines and insights that we have prepared for you below.
1. Prepare Necessary Details
Create a list of employees that work under your marketing department. Additionally, provide each listed name his or her corresponding job title. To ensure the accuracy of your data, get them in a reliable source, and review them once or twice.
2. Select An Organizational Chart Format
There are three organizational formats, namely hierarchical organizational model, matrix organizational model, and flat organizational model. Each has its pros and cons. Conduct thorough research about them and pick the one that you are comfortable with.
3. Choose a Software Tool
There are many software products that you can use to create an organizational chart, and Google Docs is among these products. Google Docs has every element that you need, including shapes, colors, icons, and typefaces. It also allows you to add images. Not to mention, it has a feature that automatically saves your work in your Google drive from time to time.
4. Set Details and Design
Using what you have prepared, carefully layout your organizational chart with those details according to their social scale, and to your chosen format. Enclose them in formal shapes and connect them accordingly. Pay close attention to the order of employee hierarchy. Interchanging them would cause major issues and inconvenience. If you wish to, you can also include a brief description of each marketing position, like its roles and responsibilities.
5. Review Particulars
Once you have laid out your design, review your work and ensure that the job titles follow the right order and that they are set to the right personnel.
6. Make Your Output Available to Others
Produce your graphic illustration and put them in a place where the concerned employee can see it. Also, make sure to give it out to your marketing employees through online platforms. With Google Docs, this step won’t be a problem.
What are the different fields of marketing?
2. Market Research
3. Advertising and Public Relations
6. Brand Management
When did the organizational chart start to exist?
The first organizational chart was used in September 1855. Daniel McCallum was the one who designed it and was rendered by George Holt Henshaw.
Who creates an organizational chart?
Any professional can create an organizational chart. The choosing of personnel depends on a particular manager.
How many marketing managers are there in the U.S.?
According to Student Scholarships, there are approximately 623,800 professionals who are employed as a marketing manager.
Are there software products that help create organizational charts?
Yes, there are. The best examples are Lucidchart, Visio, and Pingboard.