What Is a Massage Therapy Brochure?
A brochure is an advertising tool used to inform and introduce a product or service. A massage therapy brochure is a kind of flyer that promotes a wellness clinic's massage and spa services.
How to Create a Massage Therapy Brochure?
To create a massage therapy brochure, go for designs that suit your business best. If the usual rocks and bamboo design may not be for you, follow these steps to create a brochure that promotes your mission:
A massage therapy brochure's primary purpose is to promote your clinic and all your products and services. If you want your design to be appealing to your prospects and clients, think in their shoes. What kind of brochure design would you want to look? Will it make you want to try out their services? You can try to project a peaceful and relaxing ambiance by going minimal and clean. If engaging the help of a professional graphics designer costs a lot, you can download an editable template that will complement the style you want and help you save big. If you have a lot of inclusions, you may want to try doing a bi-fold or tri-fold type of brochure to accommodate everything.
2. Your Name, Business Name, and Contact Numbers
It is essential to introduce yourself as the therapist, the owner, or both. Adding information about your massage clinic and your services will be the first thing your customers would want to know. Include your webpage and social media accounts as well for online bookings and inquiries.
There are a lot of massage therapy services being offered by different massage clinics everywhere in the world. Some notable massage services include, but not limited to, Swedish massage, Shiatsu, Deep tissue massage, Aromatherapy, Reflexology, Hot Stone massage, chiropractic, therapeutic massage, and so many more. Other massage centers also provide facials, body scrubs, and laser treatments, to name a few. You can add special features like massage chairs for waiting customers.
Visuals attract the audience. Choose photographs that reflect your business and would pique the interest of your readers.
5. Do-You-Know Information
It is not enough to put the types of services you are offering. Your customers have different needs, after all. Do not just include general information that your readers might already know. Let the modern brochure do the asking for you: "What is in it for me?" If you are capable of making your potentials question themselves on why they should engage your services, then your brochure is doing a good job.
Massage services and spa services come at different rates. A standard massage may cost lower than the specialized ones that target particular pains, illnesses, and injuries while a spa's service price may vary according to the methods and products that will be used. Regular clients and older people, respectively, may get discounts either by membership or by law. You can offer special discounts when a new client applies for their first membership card or tries several services all at once. Sometimes, a massage clinic can charge the customer more if they commission a massage therapist that specializes in premium massage techniques. You can insert a small coupon in your brochure that offers free massage for a few minutes or discount coupons upon trying your services.
7. Print and Distribute
After designing your massage brochure, giving it one final touch, it's time to print and distribute it. You can hire a person to hand out your brochures in different public locations.