Use a completely new method of advertising and communication with the use of our 100% customizable, beautifully designed, professionally made, and printable Business Media Kit Templates in Microsoft Publisher! These templates are easy to edit using any versions of MS Publisher and are available in .pub file format. Every template has high-quality graphic features that will surely make your editing to the next level of awesomeness! What are you waiting for? Hurry and download these well-crafted Business Media Kits today to enjoy the hassle-free and smooth sailing customization! Also, do not forget to subscribe to any of our available subscriptions.
How to Create Business Media Kits in Microsoft Publisher?
A business media kit, also called a press kit, is a part of a company's online website or a one-page document that comprises the details of your business. It is considered as a multi-functional advertising tool for public relations. The most vital thing a media kit should do is to deal with the communication and publicity necessities of a specific business. These kits make it convenient for journalists to gain knowledge about your business. Also, it gives them easy access to your videos and photographs that will significantly help them forming content.
To create an exquisite business media kit for your company, agency, small business, etc. in MS Publisher, here's how:
1. Choose a Media Kit Template
You are free from the burden of starting from scratch because we are providing you high-quality business media kit templates from our website. So, choose a media kit template that fits best to your liking and decide on the size — but we highly suggest you to have it in (US) 8.5 by 11 inches with bleed. You can also determine the orientation of your craft before you begin the layout process. Select between vertical and horizontal, just make sure to choose the one that will bring you more convenience and benefits.
2. Develop the Format
Start putting together the design aspects by using MS Publisher. This phase does not only wish you to be creative but also to be professional. Business media kits are somehow different from the well-known blog media kits. It is because the former are used in the business world where formality and professionalism is a must in order to set a good image to the public, market well, and gain more clients. The latter, on the other hand, helps in creating transactions, collaborations, or sponsorship with different brands. Thus, ensure that your selections are hitting your targets. Select a theme — minimalist, modern, etc. — and a color scheme that best represent your company. The fonts do not have to be fancy. Plain fonts such as Arial or Times New Roman will do. You can also attach some images but make sure that they are relevant.
3. Write Your Company Overview and Contact Info
Write the information sheet carefully because company overview helps your prospect to get to know your business better. It contains vital aspects about your company such as your business history, legal structure, company location, etc. Also, do not forget to include your contact information and social media accounts. Your contact information must be complete form the hotlines to the emails. This also applies to your social media info, make sure that your accounts — Facebook, Instagram, Twitter etc. — are active and legit.
4. Press Release
Include a press release as much as possible. Media releases explain the information of your future events, product launches, and more. This will contribute to the publicity your brand wants to achieve. Your press release must contain quotations from people that are available for an interview.
5. Add Infographic and Testimonials
To achieve a comprehensible result, you should include an infographic and the testimonies of your customers. Your aim is to promote and communicate. To achieve those, you should show your prospects a collection of charts, imagery, etc. because it is easy to comprehend and very engaging. Also, showing your prospects the testimonies form your satisfied clients is a good way to gain their trust and turn them into loyal customers.