Media Planner Apple Pages Templates

How to Make a Media Planner in Apple Pages 

In a study by Pew Research, 77% of adults are online daily, 26% of which are almost always online throughout the day. This puts the pressure on advertisers to create media that will not only engage prospects but will also drive them to act accordingly. But creating a basic planner is not a walk in the park, as even the smallest mistake can impact the success of your efforts. With that said, you might want to keep the following tips in mind: 

1. Define Your Goals and Objectives

What do you hope to achieve with this campaign? Analyze your priorities and the vision you want to reach. By doing so, you can create an action plan that focuses on the end goal as well as the steps needed to get there. 

2. Get to Know Your Audience

If you want to reach your audience, you have to ensure you know enough about them to meet their needs. These are people with preferences and goals that aren't always aligned with yours, so try to study and understand them before you begin planning. 

3. Research about Timing and Frequency

Timing is everything in the world of marketing. If you run an ad without considering the timing, you risk wasting your resources on what could've been a successful ad. Thus, creating a work schedule that considers strategic exposure and the right timing should help you get above the competition. 

4. Plan Ahead

Never underestimate the power of planning your next step. This media strategy can add value to your campaigns, only if your team makes an effort to research and forecast every possible outcome of your marketing activities. In cases like this, a situation analysis would come in handy.