How to Make a Memorial Day Social Media Advertisement?
According to Statista, there are around 2.77 billion social media users worldwide in 2019. This data alone makes social media platforms perfect for advertising. If you wish to promote Memorial Day through an interactive social media post, tips are provided below to ensure it gets the attention it deserves.
1. Determine Who Your Target Audience Is
Like any other marketing campaign, you should always have a target audience in mind. When determining your target audience, consider the age group, gender, location, and interests. Doing this allows you to tailor your advertisement tool (brochures, flyers, posters, etc.) accordingly.
2. Decide on a Social Media Platform
Since there are various social media platforms to choose from, be sure to decide on which one to use for your Memorial Day ads. You have Facebook, Instagram, Twitter, among others. If you can’t think of a particular platform, you can go with more than one. Select the platforms where your target audience is more likely to be present. While this seems more costly, it is guaranteed to reach a large population. This social media post will work as a virtual invitation to your target audience to visit your site and take action.
3. Identify the Details to Highlight in Your Ad
Aside from bringing awareness to the holiday, what else do you want to highlight in your ads? Do you wish to include a meaningful and inspirational message? Or if you’re putting up a fundraiser? Provide all the details on how readers can help and give their donations.
4. Do a Test Run to Determine the Chances of Success
Measure the possible success of your social media Memorial Day Flyer or other ads by doing a test run. Before the holiday, publish your ad but limit its visibility to a small number of people only. This will help in determining your ad’s chances of succeeding or failing.
5. Finalize and Publish Your Social Media Ad
Depending on the result of the survey, you will either make changes to your ad or post it publicly. If you’re finally publishing it, make sure that the details are all accurate and the layout is creative enough to attract the attention of your target audience.
When and why is Memorial Day celebrated?
Memorial Day is a holiday that’s celebrated on the last Monday of the month of May. Also called Decoration Day, this is celebrated in the United States to honor the soldiers and police officers who have died while in service.
When was the first-ever Memorial Day celebration?
The first celebration of Memorial Day was on May 30, 1868. Back then, it was known only as Decoration Day. It was only officially renamed to Memorial Day in 1968 when the Uniform Monday Holiday Act was implemented.
Who founded Memorial Day?
Memorial Day was founded by General John Alexander Logan. He was an American soldier and politician who served during the American-Mexican War and the American Civil War.
What are the advantages of using social media as an advertising medium?
- More people can be reached at one time.
- A direct connection with the audience is established.
- Expenses for advertising is kept low.
- It promotes visibility and customer satisfaction.
How much is typically spent on social media advertising?
According to the website, WebFX, social media advertising costs an average of $200 to $350 a day. In terms of monthly costs, an advertiser needs to spend at least $6000 to advertise content across multiple social media platforms.