How to Create a Menu Card in Adobe Illustrator
Wherever place you go, food establishments are visible, may it a restaurant, a cafe, or a fast-food chain. Statista reports that in the United States, there are 247,191 food establishments in 2018. And the big players are the fast-food. That figure suffices the idea that the food business is a good start-up for entrepreneurs. And to market your business well, you need a tool that will boost your sales higher than your competitors—a food menu card. In curating your menu card, listed below are some useful instructions to follow for a creative and a well-organized menu card.
1. Choose Your Card’s Theme
Start your menu card making by deciding on the theme. Consider the following questions: What is the event? Is it for a wedding? What are the foods that I am offering? These guide questions can help you in sorting out the necessary details and for the design of your card.
2. Highlight The Best Seller
Every restaurant or any food-related establishments has its unique product or the “Best Seller.” It is the reason why your customers want to come back to your store. As a strategy, put it at the upper-right corner of your card, or what we call the “sweet spot.” Researchers believe that the customers are likely to look at that section. To further emphasize it, use any object, such as a box, to separate it from the other food menu categories.
3. Follow Pricing Rules
There are a few psychological techniques that some restaurants use in their menu card. First, leaving off dollar signs. Psychologically, seeing a currency symbol can remind the customers of the “pain” in spending their money. Second, using friendlier numbers. Most researchers suggest that price that does not end with zero, like .95 or .99 are much friendlier. Last, don’t highlight the price. Making the price less visible able the diners to focus more on the menu and not on the price; thus, having the chance of selling the expensive one.
4. Add Pictures and Symbols
A study reveals that looking at a picture of food can release hormones that can make you feel hungry. With this said, inserting photos of food in your menu can trigger the appetite of your customers, making them order more. But it is advisable to paste only one picture in every food category. Illustrated symbols are also a good option. For example, if you are making a pizza menu card, you can insert an image of some ingredients of a pizza. Remember to use pictures sparingly.
5. Insert Captions
Some dishes offered may not be familiar to some customers, and as a result, the chance of lower sales may be high. Adding some descriptions can be your resort, whether the ingredients of the dish or its geographical origin. A study conducted by Dr. Brian Wansink proves that using descriptives that are enticing to the diners is a good strategic plan to allure customers. Moreover, using words such as home-made or traditional gives nostalgia to the consumer.
It is also useful in the hotel since different nationalities will stay. And with the help of the food description, they will be able to know the food.
6. Categorize Your Food Choices
Staring in a sample menu with a variety of choices can be confusing. Therefore, arranging your food offers in an organized manner can be convenient for the customer. It gives your customers an easier time to choose for his/her orders and helps your food menu to appear clean.