How to Create a Menu Card in Adobe Photoshop
As specified by Statista, the U.S. restaurant industry's food and drink revenue exceeded 745.61 billion U.S. dollars. These data are anticipated given that nearly 19 million people reported visiting a full-service restaurant, and in the spring of 2016, over 49 million people reported visiting a quick-service restaurant. The warm weather does seem to affect why U.S. diners have decided to visit a restaurant, with approximately half saying that they most frequently eat out in the summer. Because of that figure, you need to improve your menu designs, so that diners prefer to eat in your restaurant instead of your competitors. Listed below are the steps on how to create a menu card using Adobe Photoshop. Be sure to follow the steps well to help you achieve an efficient one at the end of the day. Here's how:
1. Relate the Menu Card to your Theme
First thing first, you need to relate the designs of your menu card depending on the theme or the type of your restaurant. For example, if you're managing a cafe, then the designs that you must incorporate will be all about coffee, not salads and vegetables. And if you're hosting a wedding, then the catering menu that you must set must be elegant and classy so that it'll relate to the occasion. This step is essential for you to follow, for this will help you in setting the mood for the event.
2. Categorize your Menu Items
Have your catering menu items explicitly listed. Make sure you categorize your food items correctly so that the consumers can choose their food choices in an organized manner. It's best if you create a menu format arranged in a logical order or based on meal categories where consumers can specify the food they're going to eat, such as the main course, dessert, appetizers, and others so that they won't be having a hard time choosing the food they are going to eat.
3. Insert Menu Descriptions
Your menu card must include a short description of each dish and not only the name of your dishes. This technique will help customers decide what to order from your menu. In your menu, you may add the primary ingredients used in your dish and/or where is the dish originated.
4. Don't forget to Add the Price
Have you heard about psychological pricing? Because if not, then it's time for you to know this technique. Psychological pricing is the practice of setting the price slightly lower than rounded prices in the expectation that these prices are not rounded up by consumers and will, therefore, perceive them as lower prices than they really are. An example of psychological pricing is to set your dish value at $99 instead of $100. This technique is proven effective and reliable, so make sure to use it on your restaurant menu.
5. Proofread and Publish the Menu Card
Once all the things are already put together, the restaurant menu should be reviewed first. Before mass production, all the details and layout in a restaurant menu must be evaluated to avoid errors in the actual document. If you like, you may not just print your menu card in a paper copy but you may also post it in your social media accounts or respective company website.