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Marketing strategies are crucial these days because of increasing competition in the market. Food establishments have been in the works to find a competitive advantage amongst their competitors. With this in mind, there is a science behind explaining how to create a useful menu to send customers into a delightful trance subliminally. Psychologists and Menu engineers have merged their knowledge to encourage a customer to spend more than they have to by just looking at the menu. Restaurant menu, an essential tool for the customer due to its easy access, can be your weapon on earning high revenue.
In today’s generation, different kinds of restaurant concepts are emerging. As a result, we can say that human intelligence is not quickly deteriorating. Restaurant concepts like fast-casual, family-style, fine dining, cafe/bistro, fast food, food truck, restaurant buffet, and pop-up restaurant are the trends distinct today. Thus, you can now determine what concept you will be pushing through.
In some subconscious ways, people tend to get engaged with emotion through colors. Given this reason, Color Psychology comes in with purpose. Color Psychology is color properties that influence ones’ mood and behavior. Opinion-wise, perceptions of colors can be subjective according to the person. For example, colors like yellow, red, and orange are often used in restaurants because it triggers the appetite causing you to be hungry. Some fast-food chains have been using this psychology to their restaurant’s brand. You can also decide by reinforcing the theme and concept of your restaurant. For instance, if you are planning to have a cafe/bistro, set the tone and atmosphere to a modest Parisian-like setting.
Studies show that customers often spend an average of 2 minutes to get through a menu. For this reason, include graphics or photos to catch their attention. Place high-profitable products on “The Golden Triangle” areas. Some psychologists say that placing the most valuable commodity on the center, the right-top corner, and the left-top corner where the eyes first notice can be a great strategy on designing your menu template. Use fonts that are striking yet readable or use a sans serif fonts to put a more aesthetic value to your menu in consideration to the theme of your restaurant menu.
In pricing the food choices from the menu avoid using price trails or columns, this discourages customers to avail cheaper selection. You can provide a list of sizes and its price for a specific collection but do not combine them to eliminate the risk of comparing the costs of dishes. For this reason, it inhibits the customer from looking at the food rather than the price.
Merely printing your menu can make the customers feel more ease on selecting food. Restaurants, usually the casual family-style type, tend to make it too large that customers start feeling uneasy. Make your menu as elegant as it can be. Be striking but put it subtly. Great menu design can make customers engaged more in your establishment, making this a high mode of marketing and advertising.