What Is a Flyer?
Talking about promotions, business owners wouldn’t want to be outranked by their competitors. For this reason, the majority of the companies make use of different media to create brand awareness, increase brand recognition, and ultimately, generate sales. Even with the existence of the internet, most companies still make use of print media to advertise their products and/or services. An example of print advertising is a flyer.
A flyer is an unfolded printed sheet which is usually distributed to people in a public place. It is used to announce an event or promote products and services. Usually, flyers are printed on an A4 (8.27″ x 11.69″) or US (8.5″ x 11″) paper. Moreover, flyers are sometimes referred to as pamphlets, handbills, leaflets, inserts, or circulars.
How to Create a Minimalist Flyer
Research conducted by MarketingSherpa revealed that 82% of internet users in the United States trust print media more than any other advertising medium when it comes to making a purchase decision. This means that if done right, a flyer can be an effective marketing campaign. In this article, we will walk you through six easy steps to create a minimalist flyer.
1. Write a Catchy Headline
Like newspapers, headlines are the first thing people will lay their eyes on, which is why you need to craft a catchy headline for the recipients to continue reading the rest of the information. For example, if your business will have a huge sale, emphasize it. Remember to keep the headline short, simple, and direct. Stating what’s in it for the prospective customers will also make your headline more catchy.
2. Use the Right Fonts and Colors
The key to a simple yet creative flyer is choosing the best fonts and colors for the design. Limit your font choices to three and make sure that you don’t use fonts with exaggerated swashes to maintain legibility. For the colors, you are not limited to black and white and your negative space or white space doesn’t have to be white. Take full advantage of colors to enhance your message or establish your business’ brand.
3. Attach Photos
In creating a corporate flyer, real estate flyer, agency flyer, fashion flyer, or any flyer used for business advertisement, attaching the right photos will help attract attention and convey messages. Remember to be mindful of your photography choices and never use low-resolution images. Also, don’t forget to include your company’s logo. If you are creating a flyer to announce a sponsored event, add the sponsors’ logo as well. Make sure that you leave ample room for the details you will include in the flyer.
4. Avoid Lengthy Sentences
Lengthy sentences will appear like a block of text which might turn off the reader. To avoid writing a paragraph-like text, be direct to the point in conveying your message. Dividing your simple flyer into digestible sections will also help make it look more organized. After you input the necessary details such as promotional offers, upcoming events, products and services offered, contact details, etc., persuade the readers more by adding a call to action.
5. Keep it Simple
Your goal from the beginning is to create a minimalist flyer. Evaluate your design and see if the images, graphic elements, and text go perfectly together. Make sure that your design does not appear tightly packed. Whether you are aiming for a minimalist, abstract, geometric design, or modern flyer design, here are a few things you should remember: keep the essentials only, create visual hierarchy, highlight the benefit, aim for balance, and make use of negative space brilliantly.
5. Proofread, Print, and Distribute
Proofread the content and save it to get it ready for printing. Print the document in a high-quality paper to attain desirable results. Lastly, distribute the marketing flyers in high traffic areas.