What Is a Business Postcard?
A business postcard is a form of advertising/promotional tool that is sent from one person (or entity) to another. Aside from being an advertising tool, it can also be used as a collectible by a tourist. You may add a message or a picture behind it. These are usually sent without a blank envelope; so, if you are planning on sending one to a friend or a family member, don't bother enclosing it in a container.
If you are sending postcards to do business with another individual or entity, make use of creative postcards. 70% of families prefer advertisements through direct mail because they are less likely to be blocked or be put to spam.
How to Create a Business Postcard?
Some postcards do not have a distinctive feature that deems them worthy of keeping. To craft a unique business postcard, read our tips below.
1. Be Aware of Your Audience
Postcards are just like your ordinary marketing tool. You have to take your target market's consideration and preferences. If you are promoting yourself as a catering service provider, then you should be aware of your recipients who need catering.
2. Prepare Your Mailing List
Once you have identified your target audience, prepare your mailing list. Make sure these recipients have a current interest or have had a history of availing the same services as you offer. Before mailing out your postcards, you should establish goals like to retain existing customers, attract new ones, and entice customers with an offer.
You can get your mailing list from a mailing list agent.
3. Entice With an Offer
One way of securing a customer is by offering a particular discount or offer. Customers are always drawn to special offers because of a grand bargain they can make. Make sure you have allocated a budget for a special offer or discount before offering it. To motivate action, indicate a deadline.
4. Design With Colors
Colors make everything come to life. To further enhance the appearance of your business postcard, blend the colors responsibly. Take note that these colors must be related to the business you are promoting. If you prefer a minimalistic design, you may use one color and experiment with its color schemes. Or, if you prefer to be safe, use your company colors.
5. Add Pictures or Graphics
Pictures add a sense of realism to your advertisement. Provide nothing but high-quality images only. If you want to be more creative with your postcard design, then you can provide graphics as a replacement for pictures. For your graphic designing, use either Adobe Illustrator, Adobe Photoshop, or Adobe InDesign.
6. Print on Card Stock
Your paper's quality is the basis of whether your business postcard is worth keeping or not. If you want your customers to attract and retain customers, then don't be hesitant to spend a little more on your material. 16-point paper stock is the ideal paper stock for postcards.