How to Make Press and PR Templates in Word
Press releases and other public relations documents are essential tools in marketing a business or organization. They serve as first-hand sources of information that journalists, reporters, influencers, writers, and the general public use to learn about new product launches, awards, discoveries, legal incorporations news, partnerships, and even the confirmation of or reaction to negative news or occurrences.
So if it is your first time creating a media release, this short guide is for you. Below, we have outlined the best practices that anyone can follow to create the best company press releases.
1. Know The Issue
A press release is your company’s or organization’s official stand about important matters related to your business or cause. It can be as simple as the announcement of a business partnership. Or it can be a PR document denying a demagogue’s failing health. If you can, you must first know the root issue before you can start planning how you can write your press release. Whether you fully know the real issue or not, most press release writers will be given a rough idea of what it is all about. In cases like these, take the time to have a full understanding given the limited information.
2. It’s All About The Angle
Now that you know what you are writing about, you (or your boss) have to decide on an angle. This can be a writing style or a tone about how you present this new piece of information or company plan. For example, if your company is expressing sympathy to the victims of a recent natural disaster, your company press release should assume an emphatic tone. You should also look for a different (and usually more positive) angle to present your press release especially if you are dealing with negative or undesirable news.
3. Hook Readers With Your Headline
A good press release mimics a well-written news article. Therefore, it should include an attention-grabbing headline. Still, you should avoid clickbait or sensational titles are they lessen the credibility of your formal document.
4. Keep It Simple
The first paragraph of a press release should focus on what the breaking news is. The subsequent paragraphs should support whatever that news or piece of information is. Avoid long droning sentences. Keep the entire press release short without missing any important details. Some organizations and companies may hire PR companies to write their press or media kits. If you have the resources, feel free to do so. If not, you may always use press release templates instead. A few press release example templates are embedded above.
5. Don’t Forget Your Business’ Boilerplate Text
A boilerplate text is a standard piece of content about a business, organization, or entity. It is included in most official business documents to provide a background on who wrote the document. In press releases, the boilerplate text is usually about the entity or organization that the PR or marketing document was created for.
Writing an effective press release is not complete without proofreading the document multiple times. Remember, news releases are read by reporters and journalists. And if you do not want to turn them off with typographical errors or incorrect word usage, then make sure to proofread the document beforehand.