How to Create a Real Estate Ad?
A real estate ad is a promotional material aimed at property buyers and sellers. Found in traditional print mediums and digital platforms, each advertisement aims to convert viewers and spectators into sales.
In 2019, a Statista survey revealed that the real estate sector in the United States shelled out USD 1.2 million on advertising alone. The survey projects that the amount would rise to USD 1.22 million in 2020. Take a cue from our sample templates and create an innovative and creative ad that’ll leave present and future clients convinced.
1. Choose Your Audience
Who are your ads for? Zero in on your target market by scouring social media platforms like Facebook and Twitter. You can also start your search through zip codes. From there, discover their interests, so you’ll know what they want to see.
2. Set Your Sights on Objectives
How will you measure your ad’s success? Choose relevant KPIs that align with your goals to let you know where your ad is going. Place your chosen KPIs on a dashboard for easier monitoring.
3. Keep It Short and Simple
Effective ads don’t beat around the bush. When you’re marketing real estate, you don’t have to use fancy words to get clients’ attention. Your content should be brief, direct, and striking.
4. Observe Minimalism
You may want to avoid playing around with graphics for this part. Whether you’re posting your ad in a newspaper, a luxury magazine, or online, it’s best to go for a minimalistic approach. According to an EyeQuant study, a clean and straightforward layout results in more conversions.
Where can real estate ads be posted?
Before modern technology arose, print advertising was the only way to go for real estate ads. Nowadays, you can see them all over the internet. Advertisers often post on Facebook to get to take advantage of its large user base. You can also see them on websites like Craiglist and Zillo.
What are the benefits of online real estate advertising?
These are some of the pros of real estate advertising on the internet:
1. Direct communication with the target market or audience
2. Interactive company-client relationships
3. Discovering new and interested customers
4. Increased website traffic
5. Increased visibility
Why are real estate advertisements important?
Advertising can make or break sales in the real estate industry. They allow people to know what you and your properties have to offer. Good advertising can keep new clients coming and convince current ones to stick around.
What are the types of digital advertising?
Here are seven (7) common types of digital advertising:
1. Social media advertising
2. Video advertising
3. Mobile advertising
4. Display advertising
5. Audio advertising
6. Pay-per-click search advertising
7. Native advertising
How is advertising different from marketing?
Marketing is a lot more complex than advertising. The former covers the entire process of bringing buyers and sellers together mutually beneficial transactions. Advertising, on the other hand, is spreading the word of a product or service to an audience. Think of it this way: if marketing is a whole cake, advertising is just a slice.