How to Create a Real Estate Door Hanger?
A real estate door hanger is a tool that real estates use to advertise properties, publicize open houses, or declare a property as sold. You may hang these outside the homes of people, or on doors of public establishments like churches, public bathrooms, and convenience stores.
According to Statista, the revenue of the real estate industry accumulated to around US$493.3 billion in 2019. Until present, the real estate market is continuously making more and revenue. On the other hand, the competition between real estate agencies and agents are also rising, and that's why you need to try different marketing strategies. Despite this, you don't need to pay a large amount of promotion. One of the low-cost and most effective advertising tools out there are door hangers. So, if you're ready to make this real estate ad, try the tips below.
1. Get Creative
Every marketing tool like a real estate rack card, promotion flyer, or brochure has to be appealing to your target market. If you create a generic and white plain door hanger, expect that people might not read it. Oppositely, if your door hanger is physically captivating, then it will make people curious about it. To start, you need to decide which colors you like. We suggest sticking to your brand colors if you've already decided on it. Also, make sure that your colors are complementing each other that it creates harmony. Next, pick your typography and don't use more than three fonts to keep the design neat.
2. Paste Pictures
Like any other advertising materials like a real estate brochure or flyer, you may add pictures to it. You can paste an image of the listing, the open house, or the property. By doing this, you don't leave the property's look to the reader's imagination, but you give them the real image of it.
3. Present a Captivating Headline
Headlines aren't only on real estate flyers or posters, but you can also see them on door hangers. An interesting headline appeals to the readers. If your headline is not captivating nor interesting, then people might not want to check out the content of your unique door hanger. Likewise, you have to create an engaging headline. To do this, you can put a question, a benefit, or a problem and a solution to appeal to people.
4. Provide Contact Details
Lastly, never forget to provide your contact details. Leave a space for your contact number, address, email, or social media links so that people can reach you. Just like any of your real estate newsletters, where you need to include all the necessary details for your clients.
Do door hangers work for real estate?
Yes, door hangers work for real estate. When you use door hangers for advertising or promoting real estate properties, it can lead to better revenues. The people who received the door hangers may contact you.
Is leaving door hangers soliciting?
No, leaving door hangers is not solicitation because you're not precisely offering or selling your services or products to people. In addition, there is no face-to-face contact between you and the person.
Does door knocking work in real estate?
Yes, door knocking can work in real estate. If you want to be a door knocker, make sure that you are approachable, confident, and patient. To add, you also need to have knowledge in the neighborhood to be more effective.
What size is a door hanger?
A door hanger's size can be 3.5 X 8.5, 4 X 9, or 4.25 X 11.
Is it legal to put door hangers on houses?
Yes, it's legal to put door hangers on houses. But don't speak with the homeowner to sell your goods or services, or they might think you're violating them.