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Brochures are effective promotional material that comes in a variety of forms, such as tri-fold, bi-fold, leaflet, gatefold, and z-fold. It has the same goal as the other marketing tools — such as flyers or postcards, which is to promote. Furthermore, a real estate promotion brochure is a specific kind of brochure that aims to advertise the products or even the business itself.
A well-made brochure is measured not just by design, but also in content because one its purpose is to inform. Amidst the rise of the digital era and the evolution of advertisement, printed-media are still surviving and still functions the same. Also, printed-media like brochures are cost-efficient, affordable, handy, and a lot more. Hence, we present you with some guidelines in creating a captivating real estate promotion brochure.
Nothing beats a well-constructed plan. Whether it is for the betterment of your business or for surviving the competition in the market, strategic plans always help. Discuss the important things and answer questions such as, What is the purpose of making this thing? How much should I spend and make? Why am I creating this? For whom is this for? and other questions related to the promotion. After the thorough discussion, you can create an outline so that your work will be more orderly.
It is essential to know who your target is so that you will make a relevant design and content. Your business is real estate, so your target audience would most likely be business owners that want to have a business expansion or want to transfer to a new place or ordinary people that desire to own a house or move to a new one. In that case, you will provide accurate data analysis and layout.
Select a creative brochure design that you think is best, then pick a size afterward. You can be creative in designing, but make sure to maintain coherence. Use bold fonts, vibrant color schemes — or at least those that are suitable for your craft, eye-catching images, sophisticated borders, and more.
Since you are done with the layout, it means that you already have an excellent structure to put the content. Write the important data such as the vision and mission, company details, real estate agent's contact information, promotions (if there are any), and call to actions, carefully so that there will be no mistakes and confusion to happen. Moreover, ensure that your tone is persuasive but not demanding.
Print your desired amount of copies after you are done with your layout. Use a high-quality printing medium for best results because poor-quality materials result in undesirable craft, and you don't want that to happen, don't you? So, save yourself a good amount of time, money, and effort by using premium materials. Afterward, you can distribute real estate brochures in ways you think are effective or put it on accessible places.