How to Make a Realtor Brochure in Photoshop
According to Statista, the number of members of the National Association of Realtors (NAR) has reached an all-time high since 2012. It has an estimated 1.4 million members by 2019. With that figure, a career in this industry can be tough. You have to compete with other realtors in selling properties. Home-buyers tend to hire a listing agent who has more and longer experiences in real estate property selling. So, if you want to gain more publicity and build a long list of clientele under your name, you need to consider making a realtor brochure to market your services. Here is a short guide to help you create one from scratch through Adobe Photoshop.
1. Place Details
The primary purpose of your brochure is to advertise your services. Since your brochure is an informational packet, the essential information you include in your brochure should be what you can do as a real estate agent and why should home-buyers trust you. Make use of a checklist to list down the details you want to include in your brochure. Always make sure to keep your sentences and paragraphs brief and easy to read. Get to your point immediately to prevent readers from losing interest in the content. Also, don't forget to edit it so that only the most relevant information is written on the brochure.
2. Design the Brochure
Brochures are utilized as marketing and advertising tools. Therefore, it is important that you have a unique and creative brochure with you and not a simple brochure. Decorating your brochure can influence people to pick up and read your brochure. You can give it an elegant, contemporary, classy, or modern design as long as it showcases your personality. Applying personal taste to your brochure can set you apart from your competitors. Additionally, contemplate on the colors you're going to use. You can play with the colors or base your color choice to the color theory. However, don't use too many colors since it can overwhelm the readers. Using a lot of colors can also make your brochure appear unprofessional.
3. Spice it Up with Some Photos
Adding photos to your brochure is necessary. Prospective clients will want to see the realty you are selling. The images you used can also influence the readers in taking your services. You may incorporate photos of community houses, subdivisions, condominiums, and other properties you're selling. Make sure that the images you've used are high-quality, high resolution, and appear professional.
4. Print the Final Output
Brochures can be produced in your home or printing presses. However, we suggest you have your realtor brochure printed commercially. By having your brochure printed commercially, you are ensured to have a high-quality end product since they know what is best for your brochure. Nonetheless, if you want to print your brochure with your home printer, consider the type of paper you use and its size. Paper stocks like uncoated text, gloss text, gloss cover, and matter cover are best for brochures. Brochures also have four standard sizes that you can choose from. These are 8.5 x 11, 8.5 x 14, 11 x 17, and 11 x 25.5. Be sure to choose the best paper stock and size for your brochure.