How to Make a Restaurant Newsletter in HTML5
Studies from the Content Marketing Institute show that 93% of B2B marketers distribute content via email. At this rate, it's clear why email marketing has become a desirable form of marketing to many businesses. But given the competition, standing out can be a challenge for most marketers, particularly in creating email newsletters that are worth remembering. Listed below are a few tips that may help you get ahead of the game.
1. Know Your Purpose
Newsletters are not the same as email advertisements—keep that in mind. While newsletters may contain content similar to those found in a promotional ad, you don't want to make it sound more like a sales letter. Newsletters intend to deliver your selling point indirectly to customers.
2. Create Digestible Content
With the number of emails that spam the average person's inbox, you don't want to send a newsletter that ends up in the trash. Thus, avoid long-form content by breaking your simple newsletter down to reasonable chunks. You can also try linking the rest of your article or report as a way of simplifying your content and directing visitors to your website.
3. Use Striking Visuals
You only have less than a minute to engage readers and get your message across. So how better to deliver your points than with visuals? Images, video clips, and infographics can be a great addition to spice up your sample newsletter.
4. Play Around with Content
Never settle with the same, boring content. When it comes to content marketing, it's essential to experiment with different strategies to see what works. And to make things less predictable, you can send out restaurant surveys and discount vouchers that might interest your audience.
What is a newsletter used for?
Newsletters help advertise or communicate business news and events to subscribers through creative content. By sending a variety of publications regularly, companies can easily connect and form relationships with clients, partners, and other stakeholders.
What are the elements of a newsletter?
An effective newsletter should contain good marketing content, a compelling subject line, a strong visual appeal, and a call-to-action. These components help ensure that your newsletters remain both stimulating and engaging to readers.
Why use a newsletter for marketing your business?
Apart from drawing attention to your business, newsletters help maintain ongoing connections with existing stakeholders. It's one way to attract new clients and rebuild old bridges by stabilizing your marketing endeavors and driving leads to your website.
When is the best time to send a newsletter?
While this may vary for every business type and target audience, studies reveal the ideal time to send your newsletters is before or after work hours. This comes from the notion that users tend to check their emails by the time they wake up and get home from the office.
How often should you send out a newsletter?
The last thing you'll want to do is to annoy people from your email list with a series of newsletters every week. Instead, you might want to stick with a twice-a-week or once-a-month approach for your email campaign.