How to Make a Restaurant Newsletter in HTML5

Studies from the Content Marketing Institute show that 93% of B2B marketers distribute content via email. At this rate, it's clear why email marketing has become a desirable form of marketing to many businesses. But given the competition, standing out can be a challenge for most marketers, particularly in creating email newsletters that are worth remembering. Listed below are a few tips that may help you get ahead of the game.

1. Know Your Purpose

Newsletters are not the same as email advertisements—keep that in mind. While newsletters may contain content similar to those found in a promotional ad, you don't want to make it sound more like a sales letter. Newsletters intend to deliver your selling point indirectly to customers.

2. Create Digestible Content

With the number of emails that spam the average person's inbox, you don't want to send a newsletter that ends up in the trash. Thus, avoid long-form content by breaking your simple newsletter down to reasonable chunks. You can also try linking the rest of your article or report as a way of simplifying your content and directing visitors to your website.

3. Use Striking Visuals

You only have less than a minute to engage readers and get your message across. So how better to deliver your points than with visuals? Images, video clips, and infographics can be a great addition to spice up your sample newsletter.

4. Play Around with Content

Never settle with the same, boring content. When it comes to content marketing, it's essential to experiment with different strategies to see what works. And to make things less predictable, you can send out restaurant surveys and discount vouchers that might interest your audience.

General FAQs

  • What is a newsletter used for?

  • What are the elements of a newsletter?

  • Why use a newsletter for marketing your business?

  • When is the best time to send a newsletter?

  • How often should you send out a newsletter?

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