How to Make a Restaurant Newsletter in Adobe Photoshop (PSD)?
In the past decades, business owners have been tapping into many marketing channels and tried several marketing tools to promote their products and services. One of the most popular advertisement instruments that companies are still utilizing today is newsletters. Newsletters have become a means to provide the customers' updates about the business and specific stories of a different topic distributed weekly or monthly.
And with the coming of the digital age, email newsletters have slowly replaced physical prints. According to a 2017 Statista survey, there is at least 50% of email newsletter subscribers in the US alone. That is why, if you need to boost sales and establish excellent branding for your establishment, an email marketing campaign is practicable for you. To make an excellent start for your restaurant newsletter, here are some tips you can follow.
1. Think of an Interesting Topic
While newsletters are mainly used for promotion, it does not mean that you cannot make it more interesting for your clients. Figure out what makes an excellent subject for your newsletter. Take time to discover what your subscribers want to read. If you do not have any idea, you can take some inspiration by reading sample newsletters online. Or subscribe to some of them and look at how those newsletters would look like in the email. Another fantastic topic to use for your newsletter is a story about how a recipe came to be, a client's feedback, or the creation of a new menu. Think outside the box, but do not go astray, either. Find a relatable topic that is relevant to your advertisement's goal.
2. Find Your Audience
Not everyone is fond of opening their emails. However, there are still those who subscribe to emails to look out for discount promotions, events, updates about products, or solely for life motivation. If you have been very successful in your previous marketing campaigns, then it sure that you have many subscribers waiting for the same as well. However, to truly make your simple newsletters effective as possible, you need to know who your audiences are. There are many ways to know and understand your audience, like creating surveys and studying demographics. Getting to know your audience will help you formulate amazing topics in the future.
3. Pick a Fancy Design for Your Newsletter
Visuals are essential in conveying messages across to your audience. That is why when choosing a design for your newsletter, find something that can be related to your restaurant's brand. It can be a food, a part of your establishment's area such as the dining area, or something that represents holidays during special festivities. For your newsletter, you can play around with colors, from the backdrop down to the fonts. Be creative while designing your restaurant's creative newsletter. However, it pays to know how to balance these elements together with the fonts you apply and the usage of spaces.
4. Do Not Use Tacky Photos
If you want to use visuals to your utmost advantage, use graphics of high-quality. It provides a striking attractiveness that will undoubtedly pull your audience to visit and get a glimpse of your establishment and check out your tasty offers of culinary delights. Hire a professional photographer to do a photoshoot for you. Let them take pictures of your chefs in the kitchen, clients enjoying their food, the display on the buffet, the list could go on. Remember that the more candid the shot is, the more appealing it will be to people.