How to Create a Retro Lookbook in Adobe InDesign
With the influence of new media channels, undoubtedly, most of the people nowadays are more inclined to visual aesthetics. If we refer to the occupational outlook on artists alone, the Bureau of Labor Statistics projected that there would be a job increase of 5% for all craft and fine artists occupation in the year 2018-28. This data alone would translate into a significant shot for you to promote and sell your craft. And for you to get started, we gathered below a guide on how you can compile your output through a lookbook. Here's how.
1. Identify What to Showcase
Since a lookbook is a compilation of creative artworks and outputs through photographs, you need to plan first on what art gallery you are going to display into your retro lookbook. Regardless of whether you opt to have a photography lookbook, fashion lookbook, or lifestyle lookbook, you need to make sure that you pick the essential images that would encompass your retro-themed lookbook.
2. Establish a Retro Motif
You opt to make your readers experience a trip blast-from-the-past, right? Well, with this said, identify the right retro motif that would complete your retro lookbook's aesthetic appearance. You might want to have a '90s grunge motif or a '70s disco-themed for your lookbook, so take time to research on the possible style that you want to have in your layout. Here's a suggestion, you can begin this process by creating a checklist that contains your motif choices.
3. Capture Through Captions
Like a visual catalog or magazine, your desired retro lookbook must contain captivating captions that would describe and enhance the presentation of your art showcase. Upon formulating your lookbook's caption, you may choose not to expand your description in a lengthy form of sentences. As much as possible, you need to avoid straining your potential readers with verbose sentence construction, so keep your details short but straight.
4. Plot Everything Through a Software
From structuring your lookbook's layout, down to sorting your photo display, user-friendly design software is your partner in the duration of this process. Using your preferred app, carefully plot the necessary elements that would complete your vintage style lookbook. Although, you can opt to stick to your acquired design concept, don't limit yourself on injecting creative style on designing your lookbook. Make it more personalized as much as possible.
5. Engage and Grow
For you to broaden the scope of your lookbook's engagement, you can choose to resort to the availability of new media like social media and websites as your means of promotion. Considering the fact that digital platforms are the go-to avenue for people who needs visual inspiration, you can take advantage of this specific circumstance to captivate the interest of your future readers and clients. Plus, it is also a test run for you, so take the time to consider this process.