What Is a SaaS Pricing Page?
Software as a Service Pricing Page, or commonly known as the SaaS Pricing Page, is a page where SaaS companies’ services and the designated monthly, or even for yearly fees, are placed. Primarily, it functions as an option for customers to choose their subscriptions of choice. It allows consumers to opt for a free trial, basic, starter, or advanced plan, alongside with its corresponding fees.
How to Make a SaaS Pricing Page Template
SaaS companies are more than just an organization that offers services. But they, too, develop and moderate products, and upgrades them from the time around. Today’s technical advancements allow many SaaS companies to generate widely and effectively online. More and more, these businesses are becoming confident with the handling of their market and strategy plans, allowing consumers to get access to services quickly. Based on the research that IDC conducted, the IT industry in the global phase is targetting to reach $5.2 trillion in the later years. And SaaS companies are among the biggest contributors to this growth that also affects their pricing table.
Every website needs a pricing page as it is considered the most important. That is why having a page that consumers can freely access and understand is essential. So, below are the steps in helping you modify a User-Friendly SaaS Pricing Page Template.
1. Sort the Prices and Benefits
To get started, always consider setting a clear goal you want your potential consumers to get the benefit from. Even for SaaS startup and small businesses, you need to showcase exact pricing. Let us take for example, when an audience subscribes for a premium package, the exact amount along with the features they will get must be accurate and precise. Aside from that, organize the features according to what is typically essential for your target. Then, provide a 30-day free trial or discount benefits. But remember never to violate your customers’ expectations.
2. Make an Option for Complex Pricing
Generally, you will need to let the users explore your site. Most SaaS companies make sure that their users don’t settle on a single page as complex plans can be an option for them to consider too. Incorporate two lists of special plans at most. This includes student or gaming console subscriptions. However, you can also add bundle pricing for family. To do this, incorporate a call to action that will eventually redirect the users to these options.
3. Add a FAQs section
Companies need to consider the fact that not all users may be familiar with the process. And to make sure instances like this is avoidable, a frequently asked question section must be prioritized. Such frequently asked questions include a money-back guarantee, discounts for a yearly plan, payment process, and subscription policy. To make these clear to the users, place it below the subscription plans. Make sure to label it appropriately.
4. Customize the Page
Part of every marketing plan that companies do is to ensure that their websites are eye-grabbing and user-friendly. The pricing page, in general, must be easy access. So, you need to ensure that every call to action is click-ready. Other than that, it would be best if you made all the text fresh in the eyes. In other words, you have to choose the appropriate font style. And the proper balance of sizes is key. For the colors, you have to be consistent. Choose two to three shades and tones. Generally, you’ll have to apply a darker background for lighter text styles.
5. Keep It Simple
As a general rule, you need to maintain a simple-looking website. Don’t make it difficult for your customers to go through every page with a burden. But trimming down descriptions will do. Aside from that, avoid jargon. Not all users are comfortable with specific word usage and languages. You have to keep it plain and easy to read. But most of all, every call to action must be written in a command phrase, not in descriptions.