A sales assistant, also known as a retail sales assistant, is in charge of assisting consumers with their purchases. Customers are greeted as they reach the shop, and they are assisted in finding particular items or shown how to use them. They are also responsible for ringing up customer transactions at the POS register.
As the company's public face, the sales associate is responsible for answering any and all consumer inquiries about the company's goods and services. A sales associate is required to keep up to date on the company's goods, programs, and policies on a regular basis. Customers are greeted by them as they arrive, and then assisted with any concerns they may have about the purchases they are considering. They frequently help customers with returns, refunds, and resolving common issues. The ability to handle complaints is an important part of this job. Empathy and tact are needed to turn an unhappy customer into a satisfied customer while adhering to company policies. Maintaining the appearance of the sales floor, merchandise, signs, and displays is another important responsibility. Other duties include managing bank transactions, operating cash registers, and balancing drawers, obtaining pre-determined objectives, guiding customers to specific items inside the shop, increasing store profits, retaining superior knowledge of the product(s)/service(s), maintaining a neat and tidy look on the sales floor, and introducing customers to discounts and opportunities.
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