What Is a Sample Brochure?
A Sample Brochure is a communicative tool used primarily for advertising. Bifold and trifold are the most common brochure types. We often see brochures promoting church-related events, hotels, and businesses. To see examples of these, you can search for examples online.
Brochures prove to be effective in the present day despite the rise of social media. Brochures make 95% of people aware of a particular business. However, these do not simply contain pictures and informative write-ups. It should be specially catered to your audience for it to reach out and convey the message to them.
For you to craft a creative brochure, you may gather ideas from samples online.
How to Create a Sample Brochure
There are a lot of things to consider when creating your brochures. Too wordy, and you'll bore your readers; too many pictures, and you'll confuse your readers. You have to balance the scale between informational and creative. Sport an attractive layout so you'll immediately hook your reader's eyes and urge them to read further. To assist you in creating your brochures, we will give you tips below:
1. Have a Purpose in Mind
In this first step, you have to put yourself in the shoes of your intended audience. What do they want to see? What products/services are they looking for? Once you have the answers to these questions, your content will become more directed. Coordinate your brochure design with your purpose so you'll be able to communicate with your readers.
2. Don't Complicate It
Go straight to the point with your statements. Do not put unnecessary info that will distract or confuse your readers. Instead, you should focus more on the content they want to see. If you want to emphasize some information, you can arrange them in bullet points and try to avoid lengthy paragraphs.
3. Choose the Right Paper Stock
Printing your layout on a poor quality paper will have your brochure ignored. To make your printable brochure worthy of keeping, invest in the right paper stock. Thicker and heavier paper stock may be more expensive but they're more impressive that way.
4. Avoid Font Overuse
Typography adds a stylish and creative touch to your brochures but too much typography will cause disinterest to your readers. Keep your fonts to a minimum--one that's appropriate for your branding and purpose.
5. Image Is Key
What's a brochure without its pictures? Boring. Pictures are what motivate the readers to scan the brochure further. You can consider a photoshoot (if you have a budget for it). If not, search for images from royalty-free image sites and try to avoid non-specific images.
6. Use Appropriate Colors
If you intend to use a specific set of colors (company colors, for example), stick to it. If your company brochure has none, try to use colors that are related to your theme and experiment on its hues on the succeeding pages of the brochure. For a better visual presentation, blend the colors accordingly.