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It is important to keep your customers engaged. This way when you have another product in your lineup, you don’t need to create another expensive marketing campaign to get the attention of customers that you had already gained before.The best way to do so is keep them updated with the latest happenings in your company. It might be a new product that they might be interested in, or it could be the improvements to the products you already have and they love. Either way an email newsletter fits the bill perfectly. Checkout template.net for some amazing email newsletter templates.
People love it when a company whose products they love decides to include them in the entire development process instead of just treating them as mere customers. Being heard encourages them to be more verbal about their likes and dislikes about the product. This in turn can help the product get better. At the same time it also increases customer loyalty. If you are not good at creating professional email newsletters yourself, template.net has a vast repository of templates that you can choose from.
Since the newsletter you send will be via email, it is important that it looks good on any device that the customer might be opening from. Hence it is better to use HTML for the process. These templates are responsive. So whether your customer is opening the mail on their phone, or tablet or desktop the template will adjust accordingly so that it looks good.