What Is a Service Proposal?
A service proposal is a written document where all your ideas and their benefits are put forth. Although you want to provide a lot of information to your customers about your abilities to service a project, it is still important that you listen to their needs, instructions, and demands. This is in accordance with Kazuo Inamori's observation that the customers do not come to the store to please the storekeeper.
How to Write a Service Proposal
1. Plan Your Proposal
When you write a proposal, the very first thing you should do is to ask your customers about their demands. You should be able to address their concerns and inform them about the cost of a suggested solution. Also, arrange your details from the most important to the least. However, if you are responding to a request for a proposal, make sure to follow its specific instructions.
2. State Your Purpose
It would be best to state your purpose clearly and concisely so that your client would immediately know why you are writing for the professional proposal. Additionally, it would also be better if you provide the reason why you wish to pursue your suggestion in resolving a certain problem so that your client will understand it better. The problem cannot be solved effectively if there is no complete understanding of it, and that involves customer empathy.
3. Empathize with Your Clients
Aside from determining the problem, it is also important to strategically ask the customer about the issue. Let them tell you more about it and think about what you can do by giving out evaluation checklists. For example, in a call center where people work in the night shift, and understanding that it can be draining, it would help a lot to suggest the management to purchase an efficient (number and quality) coffee maker. This doesn't just show empathy to the agents themselves but also connecting the management to its employees.
4. State a Solution to the Problem
This time, you specify your processes in creating a solution. For instance, a particular area has no barbershop surrounding or near it, and people demand a certain place where professionals will cater to their cosmetic needs. In this case, a barbershop and hair professionals are already part of the specifics. But how about the labor, legal processes, and many more considerations? These should be outlined so that when you make it, you have a clear guide.
5. Determine the Costs
Everything is not for free; even our residency isn't. Not to mention we are taxed. With that being said, it is important that when you propose a certain solution, expenses should be calculated. When we take action plans, especially when it involves purchasing resources, we need to calculate the numbers in order to be guided accordingly on how much would be our budget.
6. Make a Conclusion
Conclude your proposal outline by indicating the need, desirability, and practicability of your proposed service project. Indicate the help it has for the client, and it would be better to indicate the reason why among all the other options, why this will be the best one. Of course, mention the problem, the proposed solution, and why this will be the best solution.