How to Create a Magazine Ad in InDesign
As stated in a statistical report by Chemical & Engineering News (C&EN) on magazine readerships, 9 out of 10 American adults have consistently engaged in print and digital magazine formats for the last six months while magazine audiences have increased steadily during the years 2012–2015. Based on this fact, it’s a great advantage to opt for a magazine advertisement for your product or service offered. Got already a template from our selections above? Here are our bonus essential tips in creating an effective magazine ad in InDesign.
1. Make a Great Headline
Before you get to compose the copy and design of your magazine ad, you must be well aware of how a magazine can contain a vast amount of wordings and graphical elements. Plus, your ad is not the only one to be displayed in a multi-paged magazine! Hence, the challenge of getting a standout and appealing magazine ad page becomes harder. Primarily, your immediate hooking element will be your ad headline. Ironic as it may seem, but most of the time, the headline attracts more than the design. Your headline is what your readers comprehend promptly after seeing your ad. Make it bold, catchy, and, if you can play more around it, intriguing. Also, your headline should probably be with the shortest word count within your magazine ad content.
2. Pitch the Benefits/Features Evidently
You only have a limited magazine space, so make sure you can establish your product or service’s deals effectively among your potential customers! Strategically compose what your business is all about. Jot down content also according to your target audience. Most magazine ad content should be drawn only up to a limited and concise manner. The shorter the better. However, some magazine ads require in-depth and clear details, e.g., gadgets, automobiles, and other technologies. Your potential customers here are tech-savvy and enthusiasts who will always be keen on the particular specifications. Bottom line: pitch your deals in a language your target audiences will understand.
3. Design with Attitude
Concurrent to the essentiality of having engaging content is a striking magazine ad layout design. Since you must have understood well how word-crowded a magazine is, the same principle goes to its graphic design. In designing your magazine ad, always keep it a priority to be something new in the eyes of the viewer. The magazine readers may have come across multiple images within the magazine before reaching your magazine ad page. Make sure that yours has the “X factor” element. Design thoroughly that it will not blend to the magazine as if it seems like it’s part of the magazine! Always opt and set its settings to the highest resolution possible. Also, an always useful tip in the principles of design is the rule of thirds. Enable your 3×3 gridding on InDesign. The points where the lines meet are where the human eyes connect instantly, thus getting the message effectively and efficiently.
Nevertheless, you can always make it easily unique. Be creative, play with it!
4. Direct Your Call-to-Action
One of the most vital parts of your magazine ad is the call-to-action. Entail clearly ways on how to avail your particular product or service. This will be your potential customer’s direct way to reach you. Always allocate ample space for this. This can be your contact number, store address, e-mail address, website, and others.