How to Create a Spa Certificate in Microsoft Word
Just like a gift card, a gift certificate gives customers value or store credit that they can spend to purchase in-store. Gift cards or gift certificates became a thing when Blockbuster invented them in 1994. Twenty-six years later, gift certificates are still an effective marketing strategy for businesses.
If you create one in Microsoft Word, you want to make use of certificates for your spa business. We have some tips below that you can use as a reference when you decide to make your own spa certificate.
1. Use Your Branding Wisely
Branding is not only your business name and logo; it also includes your brand positioning and purpose. In your certificate, you can add a slogan to establish what position you want to take, i.e., give back to the community through discounts. You can also use images to support goals and purposes.
2. Find the Balance between Design and Texts
Although design elements are essential in making your spa certificate more appealing, they should not overshadow the details that are relevant to the purpose of the certificate. Find a balance with the position and amount of designs and texts to include. If you want to highlight your details more, you can use line illustrations and other simple yet attractive designs to make it more artistic.
3. Use a Simple Layout
The more complicated the layout, the more you make your certificate challenging to read. There must be a continuous flow with your designs and texts to ensure details are easily understandable. Avoid using up too much space when there is only little to include; leave some white space to make the details flow more smoothly.
4. Create a Visual
Creating a visual is related to finding a balance with your designs and texts. You can elevate your certificate by knowing how to mix colors to achieve an eye-catching look. You can also use images and icons to present your purpose stylishly.
What are the benefits of using a gift certificate?
Gift certificates are effective materials to attract new customers. Also, it is good marketing material that you can use to increase brand awareness. By offering affordable and practical gift certificates, you can establish brand loyalty among your clientele.
How does a gift certificate work?
You can purchase a gift certificate in-store for a specific amount. The dollar amount/face value will serve as a store credit that the customer can use to purchase. The customer can either purchase a gift certificate for himself or gift it to someone else.
What are the differences between a gift certificate and a gift card?
The main difference between the two is material. Most gift certificates are printed on paper stock, while gift cards use a plastic material just like a credit card. Moreover, you can only use a gift certificate once; after redeeming the amount, you cannot reload it with store credit, unlike a gift card.
Are gift certificates refundable?
Most businesses have policies that once a gift certificate is purchased, it cannot be returned or refunded. A good tip is to use the gift certificate to buy a product from the store, then return the item to get a refund.
What details should you include in a certificate?
Details to include in a certificate vary depending on its purpose, but here are some of the essential information that are present in most types of certificates:
- Name of the certificate holder
- Date of issuance
- Expiration date
- Dollar/Face value
- Applicable policies or laws