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Certificates are useful for both presenting credibility or proof, and marketing. Your spa business can make use of certificates to gift your loyal clients discounts or salon credits for massage and other wellness services. Our ready-made Spa Certificate Templates in Microsoft Word are perfect if you have novice editing skills. These templates are complete with royalty-free artworks, creative font style, and professional format that you can use to highlight your brand and services. With its easily customizable feature, you can change these templates to suit your standards. Using these templates guarantee that you can create a fantastic certificate to market your spa business. Get these printable templates today!
Just like a gift card, a gift certificate gives customers value or store credit that they can spend to purchase in-store. Gift cards or gift certificates became a thing when Blockbuster invented them in 1994. Twenty-six years later, gift certificates are still an effective marketing strategy for businesses.
If you create one in Microsoft Word, you want to make use of certificates for your spa business. We have some tips below that you can use as a reference when you decide to make your own spa certificate.
Branding is not only your business name and logo; it also includes your brand positioning and purpose. In your certificate, you can add a slogan to establish what position you want to take, i.e., give back to the community through discounts. You can also use images to support goals and purposes.
Although design elements are essential in making your spa certificate more appealing, they should not overshadow the details that are relevant to the purpose of the certificate. Find a balance with the position and amount of designs and texts to include. If you want to highlight your details more, you can use line illustrations and other simple yet attractive designs to make it more artistic.
The more complicated the layout, the more you make your certificate challenging to read. There must be a continuous flow with your designs and texts to ensure details are easily understandable. Avoid using up too much space when there is only little to include; leave some white space to make the details flow more smoothly.
Creating a visual is related to finding a balance with your designs and texts. You can elevate your certificate by knowing how to mix colors to achieve an eye-catching look. You can also use images and icons to present your purpose stylishly.
Gift certificates are effective materials to attract new customers. Also, it is good marketing material that you can use to increase brand awareness. By offering affordable and practical gift certificates, you can establish brand loyalty among your clientele.
You can purchase a gift certificate in-store for a specific amount. The dollar amount/face value will serve as a store credit that the customer can use to purchase. The customer can either purchase a gift certificate for himself or gift it to someone else.
The main difference between the two is material. Most gift certificates are printed on paper stock, while gift cards use a plastic material just like a credit card. Moreover, you can only use a gift certificate once; after redeeming the amount, you cannot reload it with store credit, unlike a gift card.
Most businesses have policies that once a gift certificate is purchased, it cannot be returned or refunded. A good tip is to use the gift certificate to buy a product from the store, then return the item to get a refund.
Details to include in a certificate vary depending on its purpose, but here are some of the essential information that are present in most types of certificates: