How to Create Staffing Agency Documents in Adobe Photoshop
According to a study by Labor Works USA, staffing companies in the U.S. hire approximately 15 million temporary and contract employees in a year. It goes to show how staffing agencies still have the power to attract people who seek job opportunities in various industries. But if you're new to the game, it isn't always easy to make a name for yourself. There are a few things you need to make sure your business attracts and engages its clients and other stakeholders. With that said, you might want to keep the following in mind:
1. Focus on Your Brand Identity
Branding is essential for any organization. It tells a story about who you are and what you do, giving your audience something to remember you for even before you get the chance to convert prospects into clients or employees. The secret is to be consistent with your stationery materials, so it creates an image that viewers will remember.
2. Consider Your Audience
Always be considerate about who you are creating the document for. If it's an advertising flyer about a job opening, the look and feel of your flyer should be enough to interest applicants who know nothing about your business before seeing the flyer. Drawing attention to what's relevant is the first step to establishing engagement.
3. Prioritize the Essentials
This depends on the purpose of the document you are creating. If it's an event invitation to a business conference hosted by your staffing agency, then attendees would want to know the details of the event from the contents of the material. These details must be visible to those who read it from a glance.
4. Make Your Message Loud and Clear
Call-to-actions are always an excellent addition to any business document or promotional material. The key is to create the main takeaway that will drive people to act accordingly. The rest of your content should merely support this message as a way of leading people to an end goal.