What Is a Summer Brochure?
A summer brochure is a leaflet or pamphlet containing information about products, services, or events in summer. Just like brochures in general, this would serve as an advertising medium for businesses that aim to gather possible patrons. While there are a lot of brochure types to choose from, the two most common are the bifold and trifold brochure types.
How to Make a Summer Brochure
According to the American Express' data, 196 million Americans or 80% of the total population plan their summer getaway. The higher the number, the higher the business demands. So, entrepreneurs tend to grab this opportunity to advertise their products and services that are perfect for the summer. What other ways to further advertise than through printable flyers? Start making one for your business now and let us help you with these easy tips:
1. Know your Target Audience
The first factor that you need to consider before making your actual brochure is to gather adequate information about your target audience. This might be obvious as it may seem, but it is an important factor as it would be the foundation of your brochure. For example, if you are making a creative brochure for your upcoming summer event, determine your audience's specific age groups. Be specific with the required age to avoid discrepancies in the event itself.
2. Write an Appealing Headline
Headlines are the first text seen in your brochure and it should deliver the catchiest information. So, make your business brochure as informative and appealing as possible starting with the headline. Make sure that it embodies the whole essence of your brochure. To illustrate, if you opt to make a summer brochure for your tourist spot for tourists to travel to, you should include descriptive words to define the destination place.
3. Keep Your Content Brief
Keep yourself from the excitement of putting everything in your brochure and take time to compose and carefully make a plan for everything. Keep your brochure brief and straightforward. Hit the major points that you wanted to convey. Include only the most important information, such as an introduction, timeline, location, call-to-action, and others. Also, avoid blocks of texts as it would make your brochure's layout appear cluttered and distracting.
4. Use Compelling Images
The power of images in design and content will not fail you. Images are capable of translating the message that you wanted to convey to your audiences. Moreover, you can place your images either in between your texts or as the backdrop. For example, if you are bound to make a modern brochure for your summer camp, then include images of joyous children, colorful tents, or clear rivers. This is guaranteed to have your audience contact you right away for inquiries!
5. Include a Call-To-Action
As the previous step mentioned, your audience would likely book in your summer camp if you follow these tips. Well, to communicate with these potential clients, your professional brochure needs to have a call-to-action included with the contact details. Without a CTA, it's like leaving your readers hanging and not telling them what they should do next. One very good yet minimal example of a CTA is telling the reader to "Call Now!"