How to Make a Summer Brochure in Adobe Photoshop
Summer is the exciting time of the year. Many people are excited to wear their bikinis and enjoy the beach — a perfect time to relax and unwind from stressful work. According to Statista, Nashville is the fastest-growing summer travel destination, wherein a 365% increase in bookings as of 2014. Many people love to travel and explore new things. Some are agitated to do extreme and adventurous things like swimming, mountain biking, canyoning, skydiving, and many more extreme activities to try.
On the other hand, to make your products and services to be known, creating a brochure is commendable. In doing so, we have some steps for you to produce a sample brochure with lesser expenses. Read the details below.
1. Know Your Target Market
Before anything else, know who will be your potential target market. Since it is vacation time, your primary targets are students and kids. At a time like this, students tend to find summer jobs, travel to different places, or go to the youth-camp. Also, kids love to go swimming or enroll them in an educational program wherein they explore and learn new things. As a result, it is a great opportunity to make a creative brochure to get their attention and advertise your products and services for them to avail it.
2. Choose a Design
Since you already know your potential target, it is time for you to choose a design that can satisfy and suit according to their taste. For example, one of your goals is the students, select a design that can amaze and entertain them. Hence, teenagers are easy to please; you can design your pamphlet by adding cute images of different sea creatures. Through this, teenagers will gladly browse your business brochure.
3. Choose a Color Scheme
Colors play an essential role in everything when it comes to designing. It is the first thing your potential customer notices, especially if you use vibrant and lively colors. Besides, it is one of the reasons why people tend to read and scan your elegant flyer. Make sure that the shades of the colors complement the design. Colors matter in designing because, through colors, you can express your emotions or messages you want to convey to your customers.
4. Put Precise Detail
To make your brochure convincing put reliable and factual details that can boost your products and services. Include all the necessary information like the contact number and name of the person to contact for inquiries. Put content that can convince and persuade your customers. Plus, add direct and straight to the point details you want to convey.
5. Proofread and Disseminate
Double-check all the content to avoid confusion. Afterward, print it in a good quality paper stock for better results. Lastly, your well-designed and polished sample flyer is ready for distribution in public places like markets and malls. With this, there is a big possibility that you hook many customers to recognize your products and services you offer.