How to Create a Survey in Excel?
With the fast-growing influence of the internet and social media, it's no wonder online surveys are widely used and recognized by most organizations and business sectors. Online surveys serve as a beckon for a market opportunity to develop a new product or service or for creating a new business strategy. Furthermore, surveys done online offers faster and more accurate results than that of an in-person interview or an over the phone survey. It's also cost-efficient and increases the level of productivity since survey results are available and accessible anytime and anywhere as long as you are connected to the internet.
There are several online survey tools and software available such as Pollfish, SurveyMonkey, and many more. You can also create an online survey of your own using Microsoft Excel for free. Just sign in to Office 365, click New, and select forms for excel to start drafting your survey material.
1. Know the Purpose
The objectives of your research should focus on defining the purpose of the study. It should identify the target respondents and help formulate the questions for the survey. To make the task easier, follow the SMART (specific, measurable, achievable, relevant, and time-bound) rule in conducting the research. Always stick to the objectives of your simple survey to acquire desirable and high-quality results.
2. Use Reliable Materials
In doing a research study, having a reliable and accessible resource handy with you will make the work easier and more substantial. Before you write the possible questions for your survey, try to find books or other reading materials related to your objective or survey and draw out valuable info and process that the writer used to achieve their goals. Try to apply and personalize the following steps to your sample survey to get a desirable result.
3. Avoid Fancy Language
In writing the questions of your online or printed survey, use the language of your respondents to avoid misinterpretation or confusion that may lead to a poor and negative response from them. Keep the questions simple and comprehensive so it will be easy for the respondents to give their answers or opinions on the said matter.
4. Keep It Short
Shorter but concise questionnaires are more effective than longer but vague ones. Long surveys are more likely to be left unfinished. Participants will find it monotonous and somewhat exhausting to see loads of survey questions that they need to answer. The use of such survey material will result in undesirable and low-quality responses from your audience. It is said that you'll only get a 20-minute of good respondent attention, then after that, they'll either quit or ignore the rest of the questions and walk away.
5. Interpret the Data
Once you collected all the survey results, it's time to dig deeper into the content of the responses of your audience. When gathering important insights from the data collected, remember to focus your judgment on the objectives of the research. After carefully reviewing the output of the study, you can now start planning and drafting future project proposals to upgrade your services or products to a new level.