A cool way to advertise a business is by using rack cards. These rack cards are bigger and more aped up versions of a brochure and a business card. They are printed on both sides of thick card stock measuring about 4 inches by 9 inches. However, this form of print media promotional material can be time-consuming to develop and create, which is why we have ready-made card templates instantly available for use.
Display your catering services to possible clients by making use of our catering menu rack card template in MS Word. It is a simple yet effective template that is designed to include your menu details systematically. Once downloaded, you can open this template in multiple file formats and start customizing it with your details.
Stylishly promote your nail salon business by using our nail salon rack card template in Adobe Photoshop that is designed creatively. Its exciting design is sure to attract the eyes of your clients. Enter the services that you offer using any file format and get it easily printed. Hurry up and download it now.
Do you offer wedding planning services? If so, you can advertise your business using this wedding planner rack card template, that will help you showcase your services interestingly and elegantly. You can mention your business background along with your contact details so that interested clients can reach out to you easily.
How to Create a Rack Card
Creating a rack card design is relatively easy. We have outlined the core steps in creating one below. Read carefully and practice a lot so that you can create flawless rack cards of your own.
Step 1: Organization’s Vision and Purpose
In any design project, you need to align yourself with the business, brand, and person who is commissioning you to create a rack card design. Or if you are creating a rack card design for personal use, you need to ask yourself the ultimate reason why you are creating a rack card. This reason could be to gain new customers, showcase your graphic design skills, or to spread the news about a new business. Whatever the reason may be, a graphic artist needs to personally align with this purpose so that he or she can create a rack card that genuinely relates to its intended audience.
Step 2: Collate All Necessary Information to be Included
The next step is to gather all the relevant information that you need to include in the rack card template. This could be business contact information, promotional offer information, or other details that a company wants to reveal on the rack card design. If you are a graphic artist commissioned to work on a company’s rack card, you may have to coordinate with your client so you can acquire this information and place it on the card.
Step 3: Decide on a Pre-Made Template
There are different methods of how a rack card can be created. One is to personally handcraft each card design. Or, you may also take the easier way out by using rack card templates instead. There are InDesign rack card templates, rack cards in PSD format, and even rack cards in MS Word format.
Step 4: Choose a Color Scheme
When creating any type of digital project, deciding on a good color scheme is essential. Rack cards need to sport captivating color schemes to ensure that passersby pay attention to them. Also, remember to set your design templates in the CMYK color model to ensure that the colors of printed rack cards match the colors while in template format. Review color charts if you are not sure of the different colors you are using for your card design template.
Step 5: Choose a Layout Design
Aside from a striking color scheme, the text boxes and images in your rack card design also need to be formatted in a visually pleasing manner. This is why you may have to rely on project layout templates if you do not want any layout issues.
Step 6: Add Pictures and Text
After deciding on a color scheme and an overall design layout, it is now time to manually add the pictures and text on the rack card design template. This step may be delegated to another person if it is not part of your task list to come up with the content of the rack cards.
Step 7: Proofread the Design
Next, you should proofread all the text included in the rack card design. You may also ask another person to review the design and all its components. Sometimes, a new perspective on something that you have been working on for so long will help you see some otherwise obvious mistakes in the design.
Step 8: Make Finishing Touches On the Card Design
After having the rack card design proofread, make the necessary corrections or adjustments. At this point, you may also have to present a copy of the card design to the person who has commissioned you to create the rack card design. Some companies have lengthy approval processes especially if it is about something that may affect the company’s image and customer reach. If this happens, you may start with another project. And if a client requests you to make changes to the card design, always do so unless it was stated otherwise in the contract that you signed.
Step 9: Print It Out
Sometimes, it is not part of the job of a graphic designer to personally print out the design projects that he or she was commissioned to do. If the project has been approved, the printing process will be overseen by someone in the marketing team. However, if a company wishes you to present a card mock-up design first, you may have to print out a few copies of the finished rack card and present this to your client.
Make use of this affordably-priced rack card template so that you can conveniently promote and advertise your creative agency. This easy-to-use rack cards in PSD has a surreal quality design that is meticulously paired with remarkable and high-quality content. You can also customize its contents and change its colors as per your liking.
Do not settle for anything less when it comes to your business. Just download this “Advertising Consultant Rack Card” template and expand the marketing capabilities of your business. Download it on any of the available file formats to be able to boost your brand reputation now!
If you are a catering service company that provides scrumptious food at prominent events, then you can convey the same to your clients by making use of this rack card example template. The contents present in this template can be conveniently edited to suit your catering information. Download now to make this rack card all yours!
Bring an advertising agency yourself, you need to leave no stone unturned when it comes to advertising your services, which is why you need to download and use our effective rack card template. This eye-catching template perfectly highlights your details so that it gets the attention it deserves. Download it now as it has impressive customizable features.
There are different scenarios that may require you to use different types of card design templates. For instance, if you already have the computer program Adobe InDesign installed on your computer, you may prefer to use InDesign rack card templates instead of using other template files. Aside from that, you may also have to use free rack card templates in any of the following situations:
If you have to follow a strict budget: Whether you are an entrepreneur, a freelance artist, or a student, there will come a time that you will need to look for ways to reduce your expenses when doing certain design projects. Obviously, a good workaround will be to use free card designs instead. If you are tasked to create a rack card design, using a free rack card template to act as your design base will let you save money and allocate limited funds toward other more essential aspects of the project.
To increase design skills: Some people, usually graphic design students, need to be exposed to different art forms and/or techniques to help increase their design skills. In digital design, a good way to do this is by using and learning from design templates. So if you are looking to try your hand at rack card template creation, it may be best to use free rack card templates first. You are bound to revise a lot of times before you can consider yourself a pro in this aspect of a graphic design portfolio. Using design templates will give you total freedom in choosing any rack card template to base your creations on.
For your design project: If you are a graphic artist, a client may cover the entire cost of a rack card template from which you can base the commissioned rack card’s design. However, if you are creating a rack card design project for your benefit—whether for your portfolio or as a pro bono project—it may make sense to use home-made card templates instead. This way, you do not only save money from buying card templates, but you will also not be limited by any copyright issues for any design that you create using premium templates since you are using templates that were already in the public domain from the beginning.
If you have limited time to complete a card design project: As with any card design project, time is an essential factor that you need to consider before proceeding. If you think that you cannot meet a completion deadline, you may resort to using free card templates to help hasten the entire design process. For example, using card templates gives you more time in making customizations on a pre-made rack card design. You do not have to create the entire rack card design template from scratch.
In their most basic form, rack cards serve as printed materials for introducing businesses, organizations, events, or individuals to potential customers, just like how a business card contains all the business-relevant information about a person or company. However, one of the most important distinctions between these two forms of print media is the size and the amount of information presented by each. A rack card is bigger than a business card and, in effect, can contain a lot more information. The pieces of information written on a rack card are usually promotional and informational. After all, they are often considered as an alternative print media marketing tool.
Nevertheless, rack cards may also be used for other purposes. Here is a list of different practical applications where you can use rack cards:
As menu cards: Perhaps due to their standard size, rack cards work well when transformed into a menu card. As a menu card, the information and images they contain can be easily skimmed through. Furthermore, these cards can easily be placed in restaurant tables without occupying the entire space. In some cases, rack cards can be used as wedding menu cards and are sent to guests together with a wedding invitation or are placed in assigned seats at the wedding reception.
As wedding invitations: In addition to being used as menu cards, rack cards may be used as wedding invitation cards. Couples may prefer the rack card wedding invitation format if they do not want overly decorated invitation cards. As an invitation card, rack cards will retain some qualities that make wedding invitations special. For example, they can still be printed onto specialty card stock and include embossed effects and calligraphy fonts. But perhaps the major advantage of rack card wedding invitations is that they can be relatively cheaper than those specialized wedding cards. If you are looking for a way to save on the invitation card design costs for a wedding, you may look into using rack card designs instead.
As discount coupons: As mentioned earlier, rack cards primarily serve as a form of promotional material. For those who want to take their promotional materials to the next level, you may use your rack cards into discount coupons, too. This application will make sense for businesses that offer services to other people. For example, a salon may create their rack card design informing the public about different salon services. And on the bottom portion of the rack card, they may include a small cut-out portion that potential customers can present at the salon to take advantage of service discounts. If creating perforated sections on a rack card requires too much time or money, you may just ask customers to present the entire rack card when they visit the salon. There are a lot more variations to this marketing strategy. If you are a business owner, you may use and build upon this approach to help increase brand awareness.
As an event program: Another practical use of a rack card is as an event program. This allows event organizers to create an easily understandable event sequence or program flow. This type of card is useful for weddings, awarding ceremonies, commencement or graduation exercises, etc. An excellent example of using rack card designs as an event program is when a business or brand sponsors the printing of event programs for certain public events like high school graduations. If you are a business owner, you may do something like this as part of your marketing strategies.
As a price list card: Another effective application of a rack card is a price list of all the services or products that a business offers. This practice is followed by most business owners especially those who provide professional services like photography, makeup artistry, and event video coverage. Price list rack cards are usually provided as references to current and prospective customers so that they can easily compare different service packages and prices. Other people may keep their rack cards for future reference while other business establishments do not allow their price list rack cards to be taken outside of their store premises. Whatever the case, it is clear that price list templates are beneficial for business owners in terms of providing excellent service to their customers.
As a portfolio: Despite a rack card’s small size, it is still big enough to fit moderately sized images. Resourceful individuals may take advantage of this small space to showcase their respective photography and design portfolios. For instance, a photographer may design a rack card whose background image is a photograph that he or she has taken. The rack card’s size allows readers to still see the photo well without having to squint. More information including contact details, photography field expertise, and even service rates or packages may be included on the reverse side of the rack card.
If you are a business owner experimenting with different customer engagement techniques or if you just want to learn more about card template design, you may benefit from the multiple free rack card templates included in this article. Take look at the restaurant rack cards on the internet too. So you have printed out a rack card and now, of course, you already have a real rack card in your hands!
Congratulate yourself for taking the time to learn about rack card design and create your rack cards. It is only a matter of time that you will be creating other beautiful graphic design projects. Now, are you ready to create your business rack cards using any of these above templates? What are you waiting for? Pick the template you like best and make it your own by adding all the needed details. Happy Editing!
Rack Cards General FAQs
1. Define a Rack Card.
A rack card is a simple, cost-effective promotional piece that is printed in full color. They have a lot to offer to your business as it conveys information at a glace in a variety of locations. Though they have limited space for you to work with, they are better than brochures and flyers.
2. What is the purpose of using a Rack Card?
A rack card can be described as a certificate that is used for commercial advertising, frequently in stores, hotels, landmarks, restaurants, rest areas, and other locations that enjoy notable foot traffic. They sport high impact graphic design and are very small in size.
3. What should be on a Rack Card?
A rack card includes the following:
Name of your business, contact, website, etc.
A map leading to your store if possible
Help customers reach their destination with ease
The message you want to convey to the readers
Eye-catching photos, phrases, and slogans
Benefits, features, and incentives
A call to action, etc.
4. What makes a good Rack Card?
A good rack card has the most important details that need to be in them about your business. It calls for action to the readers who are reading it. Part of the reason as to why rack cards are pretty convenient is because they help make it easier for customers to reach their destination.
5. What are the benefits of using a Rack Card?
Benefits of rack cards:
Rack cards are specific and flexible
They tell the reader a story
They educate the reader about something they don’t know
They are cost-effective and very convenient to use
They’re low-impact but have a huge impact on the minds of the reader